Nigerian Lottery Market Gets New Investor


Raheem Akingbolu

Nigerians are set to give their dreams a wing to fly and win as TOTI Prima, a new lottery company led by experienced lottery operators, recently unveiled a dynamic lotto brand in Nigeria. The lotto brand was unveiled at a colourful and impressive ceremony that took place recently in Lagos.

The event witnessed the presence of the media, celebrities and Nigerians from all walks of life including the representatives of the National Lottery Regulatory Commission (NLRC) and the Lagos State Lotteries Board who endorsed the transparency and openness of all activities of the new company.

At the occasion, the Chairman, TOTI Prima, Mario Camilleri revealed that the company had engaged in painstaking market research and strategic mapping which took about two years of planning, to come to the conclusion that the global brand play lotto in the Nigerian market. At a time when some companies are faint to invest in the Nigerian economy, Mr. Camilleri showed confidence in Nigeria and the Nigerian people. According to him, TOTI Prima believes in Nigeria, her economy and her people. The company sees a country where it can contribute its own quota to make the economy more robust. He added that the company feels the energy of the people and the vast opportunity in the land for companies that are ready to bring something refreshing to the people and the economy.

The chairman further revealed that, apart from the approval from both the Lagos State Lotteries Board and the NLRC, they also discovered that the Nigerian market is a mature economy, with truly strong regulators, world class banks, professional lawyers, creative marketers and other support companies who, they believe, could help them get to their final destination. “Today we believe that we are able to change people’s lives, as well as perception of lottery in Nigeria.”

Commenting on the unique name of the company, Camilleri revealed that his father’s name came in quite handy. He explained: “When it came to naming the company, I had one name that stood out for me. That name was TOTI Prima. It was my father’s name. I have always believed that my father had the Midas touch and made a success out of everything he did. And this is my dream not only for us as a company, but also for our players. My father was a man of integrity and his name became synonymous with respect, good ethics and values, which will be the basis of our company. Sadly, he passed on 10 days ago, so he was unable to see this dream for the legacy of his name, become reality. Though I am sure he is looking down on us tonight with pride”.

Camilleri also revealed his dream of the brand becoming a household name in Lagos and in Nigeria as a whole. He said that the company’s strategy is to create a very strong TOTI Prima brand equity based on integrity, sincerity, tenacity of purpose and delivery starting from Lagos, and subsequently across all the states of Nigeria. This, he said, explains why the brand, apart from serving as supplementary income and improving people’s well-being, is positioning itself as a choice instrument that brings Dreams to Reality besides Changing People’s Stories.