Companies Push for 4 Inches Heel Race Final


Reputable companies have continued to indicate interest to be part of the maiden 4 inches heel race event which will come up next weekend in Lagos.

The unique race is organised by DAK Marketing Services Limited, an integrated marketing communications outfit.

The Senior Client Service Manager of the outfit, Mercy Ukpai Uma, disclosed that companies like C-Jimson Nigeria Limited, makers of Drylove range of products, Rite foods Limited, manufacturers of Bigi soft drinks and Rite sausage rolls, Emily Millionaire Cosmetics and Avis Nigeria Limited have come on board to be part of the event which will take place on November 18, at the CMD Field in Magodo, Shangisha, Ikeja.

Also confirming the new development, Chief Executive Officer and Managing Director of DAK Marketing Services, Elder Dede Kalu, said C-Jimson, a leading manufacturing and importing company in Nigeria, is excited to be part of the first of its kind event which will see young Nigerian ladies participating in a 100 meters race while wearing 4 inches high heeled shoes.