Demola Adedoyin, the brains behind iTroops and Genity Enterprise Limited, sure knows how to reinvent and remain relevant in his business.

 He is known for his uncommon skill to attract high value businesses in the lucrative integrated marketing communication sector.

If you are in doubt, you will be convinced by the time you read his about his rising profile. His ability to meet his clients’ needs has continued to fetch him mouth-watering deals from multinational companies in the Fast Moving Consumer Goods (FCMG) sector.

Few weeks after he had a rethink and dumped an earlier business decision to concentrate on public affairs and returned to Lagos from Abuja, where he’d relocated his offices and operations to a couple of years back, he has begun to attract mouth-watering deals among top companies in the Fast Moving Consumer Goods (FCMG) sector.

Besides his widespread contacts in the industry, those in the know say that his uncommon resourcefulness accounts for why high value businesses have been coming his way.

It was also learnt that  one of his motivations is the determination to put to shame  vile  rumour mongers who lambasted him on account of his decision to quit Unilever to form iTroops and Genity by making a success of his return to the IMC sector with an eye on private sector businesses.

It was further gathered that his latest pursuit is already gathering huge support from high- end decision makers in the IMC industry on the account of his inventiveness.

Truth be told,  even though relocating to Abuja fetched him some key acquaintances in the corridors of power; he has also learnt valuable business lessons: the private sector is more lucrative when it comes to activation business and Lagos is the epicentre of it all especially when it comes to pan Nigeria campaigns.

Recall that before now, he was one of the hotheads at advertising agency, Satchi & Satchi SOU, before he joined Unilever where he rose to become the Channels Communication Manager, the equivalent of Marketing Communications Director. This is besides being a top shot at a couple of IMC industry- based associations including the Advertisers Association of Nigeria (ADVAN) and the Nigerian Institute of Marketing.