Within two months of his elevation to the post of the General Manager of Media Perspectives, Jude Odia, regarded as one of Nigeria’s most promising media advertising executives, has been promoted Chief Operating Officer (COO) of the agency.
The former General Manager has played key roles in the growth of the frontline media agency. His wealth of experience in communications planning and brand strategy has helped Media Perspectives create noteworthy campaigns for MTN, NB Plc, Samsung, Procter and Gamble, among others. With his new appointment, Odia will be overseeing the administrative activities and general management of the agency.
Industry watchers are not surprised over this development; as feelers revealed that he has paid his dues in the industry having been part and parcel of the agency’s origin, growth and development. Besides, he is also believed to the best man for the job based on his reputation as an erudite strategist with core strength in brand strategy, integrated communications, planning and end-to-end accounts management. He has led and coordinated account management teams across West Africa that implemented many successful media advertising campaigns for leading multinational clients. He has also developed winning media strategies for multinational/local brands in Nigeria and across the West Africa markets.
Odia, an associate member of the Advertising Practitioners Council of Nigeria (APCON), has a solid academic background. He bagged his B.A Honours English/ Literature from the prestigious University of Benin. In 2016, he earned his Masters of Business Administration (MBA) from the University of Bradford, UK. He is also a Lagos Business School alumnus.
His professional sojourn began in 2001 as a presenter and producer with Minaj Broadcast International, now defunct. In 2003, he got his first agency job as a Media Executive, Research & Data Analyst at Initiative Media (now Sharemind Media).
In March 2007, he was appointed as Head, Strategy & Planning at Capital Media. Barely one and half months after he joined the media agency, Odia called it quits and headed off to the banking industry. He was Group Head, Brand Management for FinBank Plc, between September 2008 and December 2010.
He joined Media Perspectives in February 2011, and rose through the ranks from Group Head, Strategy and Planning; to Associate Media Director, Strategy; Media Director and General Manager. He occupied that position until his recent appointment as COO.
In addition, Odia is an industry resource person that facilitates trainings for sectorial bodies like Media Independent Practitioners Association of Nigeria (MIPAN) and has championed mentorship within the Agency; currently runs a private and non-profit mentorship weekend programme for young media executives.