Talk of a box-office smash hit! Elfike Collective’s The Wedding Party, earns that the diadem by recently grossing over N36 million in its opening weekend in cinemas across Nigeria. The romcom, which tells the story of Dunni Coker (Adesua Etomi), a 24-year-old gallery owner and only daughter of her parents about to marry the love of her life, IT entrepreneur Dozie (Banky W), has redefined box office records in the Nigerian Film Industry.
The Wedding Party made a recent foray into the theatres with sold-out preview screenings. This makes the film the biggest opening weekend film of the year, ahead of A Trip to Jamaica and Batman v Superman: Dawn of Justice.
“The Wedding Party is tracking to surpass all Box Office records including that of the impressive ‘A Trip to Jamaica’ particularly ahead of the Christmas and New Year’s Holiday Season,” the Executive Producer & C.O.O FilmOne Distribution, Moses Babatope enthused. The Elfike Film Collective production is indeed a first of its kind initiative designed to raise the bar in African storytelling through unrivalled technical achievement in filmmaking and creative media arts. The collective, by the way, is a collaboration of Africa’s leading powerhouses – EbonyLife Films, FilmOne Distribution, Inkblot Productions and Koga Studios.
The impressive opening weekend grosses show that Collectives can grow and prosper the continent’s film community. “The Elfike Collective has used this opportunity to thank all Nigerian moviegoers for helping to make history,” a statement released by the collective said.
The Wedding Party has enjoyed tremendous support from Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism); Corporate and Social Nigeria. At its Grand Premiere in Lagos, the Manager Campaigns – Dubai Tourism, Salim Ali Mohamed Dahman; the Regional Director, International Operations – Africa, Dubai Tourism, Stella Obinwa; the Minister of Culture and Tourism, Alhaji Lai Mohammed; the Chairman, Heirs Holdings,Tony Elumelu; Airtel Nigeria’s CEO, Segun; the United Bank of Africa’s GMD, Kennedy Uzoka; the United Bank of Africa’s former GMD, Philip Odozua; the Chairman, Lagos
Internal Revenue Service, Ayodele Subair; a former Lagos State
gubernatorial candidate, Jimi Agbaje; Chairman, Troyka Holdings, Biodun Shobanjo; the Shell Petroleum Development Company – Nigeria’s MD, Osagie Okunbor; the MD/ CEO, NB Plc, Nicolaas Vervelde; the Commissioner of Police – Lagos, Fatai Owoseni; the Founder, Polo Luxury Group, John Obayawuna; the former Anambra State governor, Peter Obi and wife Margaret were amongst the A-list guests.
Film stars including Banky W, Adesua Etomi, Frank Donga, and many others surprised fans over the weekend with Cinema ‘Meet & Greet’ in Malls across the country. A ‘Win Big with the Wedding Party’ promo is currently running nationwide with audiences walking away with weekly prizes including Bridal Make-Up by Zaron Cosmetics, Cakes by Tosan, Cases of Cîroc and Baileys, Grooms’ Styling by Mai Atafo and much
The Wedding Party has been a hit with critics, receiving positive reviews and international acclaim since it was first screened at The Toronto International Film Festival in September 2016.