Econet Media’s Kwesé and ESPN on Wednesday announced a groundbreaking media collaboration in Africa with the deal expected to deliver the most comprehensive sports coverage in Africa, offering a wide range of sports and thousands of hours of programming.
African audiences will benefit from industry-leading content from the world’s leading sports media company in ESPN, in conjunction with Kwesé’s premium sports offering, while Kwesé’s pan-African reach and its TV everywhere multiplatform distribution capability will deliver the content to viewers through TV and digital platforms making it accessible to sports fans wherever they are.
The deal comes into effect in early 2017 with the launch of an ESPN channel in 19 countries, which is exclusive to Kwesé. ESPN will also produce daily SportsCenter updates for Africa, bringing the iconic sports news and highlights brand to the channel.
In addition, by mid-2017, ESPN and Kwesé will together launch an African edition of the ESPN website and mobile app. The new KweseESPN.com, and its accompanying app, will combine ESPN’s industry-leading coverage of global sports and world-class digital platform with local African sports news, analysis and perspectives from Kwesé. ESPN and Kwesé’s teams will feature many of the world’s best sports journalists and provide up-to- the-minute news and analysis on sports from around the globe with a unique African perspective.
The site will also feature live scores and data for all major sports events as well as video news and highlights from ESPN and the Kwesé Sports channels.
With the conclusion of this agreement, Kwesé adds NCAA American football and basketball to its existing broadcast rights for the NFL, NHL and the NBA, making it the home of American sports in Africa.
Speaking about the significance of the agreement, Joseph Hundah Chief Executive Officer of Econet Media said, “Ultimately our goals are the same, to bring fans the best in global sports. The synergies between Kwesé and ESPN allow us to achieve that goal by leveraging our collective ability to deliver premium African and global sports programming to sports fans across Africa. We look forward to collaborating with ESPN in Africa and providing African sports fans with access to global sports like never before.”
