To mark the Mr. Bigg’s 30th anniversary, the UAC Restaurant has launched an in-store promotion in conjunction with Coca-Cola to celebrate with and reward its teeming customers nationwide. The promo is tagged, ‘Mr. Bigg’s Shout-out’. The promo that was launched at the Mr. Bigg’s first franchisee’s outlet on Marina was witnessed by some key franchisees drawn across Nigeria.
UAC Restaurant (UACR); Marketing Manager, Mrs. Eustesia Ogunnusi, said, “To mark this milestone, we have launched an in-store promo to celebrate with and reward our customers, adding that our partner, Coca Cola has also provided branded 50cl PET drinks with the inscription ‘’Mr. Biggs @ 30’’ to celebrate the brand and excite our customers.”Speaking at the event, Human Resources Manager, UACR, Mr. Bola Olatinwo, said Mr. Bigg’s evolved from reactions to the growing demand for greater variety in fast food offerings for freshly baked, hot snacks and meals.
Highlighting the brand impact in the society, the Human Resources Manger said the QSR brand has affected lives in various ways amongst which are the franchising model of business operation – a platform that creates opportunity for entrepreneurs to put their skills to use in owning and running a Mr. Bigg’s restaurant; provision of direct employment to thousands of Nigerians through its network of restaurants spread across the country, as well as indirect employment for suppliers, contractors and other business partners. The brand is also versed at creating the right connections, bond and affinity with her target market through various corporate social responsibility programmes and events.
Mr. Bigg’s has been the pioneer quick service restaurant business to open in most states of the country. It was the first to start franchising with the first restaurant in Abuja and with the opening of the first branch in Ghana in 2005 Mr. Bigg’s became the first indigenous QSR to open a restaurant in a West African country. Mr. Biggs restaurant chain grew steadily expanding across key cities in the country until it had developed a network of over 125 restaurants.