Life Continental Beer Rewards Entrepreneurs with N7.5 million


Life Continental Beer has rewarded 30 more entrepreneurs with a total of N7.5 million on its popular radio programme, Life Progress Booster Show targeted at innovative businessmen and women in the South-east.

The presentation of prizes to the entrepreneurs took place on 26 August 2016 at Mimi’s Bar All Season Avenue, Owerri, where 20 winners selected on the radio programme and another 10 selected for their outstanding business proposals at the venue,were rewarded with N250,000 each for their business ideas. It would be recalled that earlier in June, the brand presented N7.5 million to a set of 30 winners in Enugu.

While addressing guests at the event, Funso Ayeni, Senior Brand Manager, Regional Mainstream Brands, NB Plc, said, “We believe in the strength and capacity of the people of the South-east to thrive even amidst hardship and a recession, but we also believe progress can only be achieved with support, especially for excellent business ideas. We have a lot of people with those wonderful ideas with us here today so there is a need to connect with them to ensure they make progress with those ideas. That’s why the Progress Booster show was specially created for the people of the South-east.

“We started with 50 winners in 2015, and this year, we are targeting 200 winners. So far, we have had 60 winners. We still have room to receive, select and support more viable business ideas,” he added.

Some past winners at the event shared their experiences and achievements with the audience thanking Life Beer for supporting their businesses. They encouraged the new winners to make good use of the support given to them, and also implored the audience to participate in the competition.

Other participants at the venue went home with various consolation prizes.

Life Continental Lager Beer is the fine quality lager beer from the stables of Nigerian Breweries Plc made from the choicest grains, hops and the purest of waters.

Life Continental Lager Beer is expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in true quality fashion of the master brewers.

Life is better when shared and when life is shared, there is progress. This is what forms the core brand value of great-tasting Life Continental Beer, promoting and refreshing a life-long tradition of sharing, a heritage of progress.