Afro pop princess Simi continues her hot streak of stellar music singles with ‘Outta My Head’, the latest in a peerless run that has peaked with songs like Jamb Question, Open and Close and most recently Love Don’t Care.
Outta My Head is Simi’s second single of the year and begins with piano strings and a mid-tempo beat, accompanied by Simi’s now familiar vocal styling. It is a playful yet serious meditation on infatuation and the downsides of a love gone sour. Written in a smooth, simple style that is instantly relatable, Simi narrates a tale of being hung up on a lover who has caused her some pain in the past.
Outta My Head, produced by the brilliant Oscar Heman-Ackah, label mate, Praiz, who brings along his smooth baritone and easy charm. Both singers make for a sizzling pair and their union elevates ‘Outta My Head’ beyond the routine pedestrian fare.
The release of ‘Outta My Head’, is accompanied by a promotional music video. Directed by terrific Josh Clarke and shot on location in Johannesburg, South Africa, the visuals depict a safari on the South of the continent, in a natural, romantic countryside complete with wild animals, rocky mountains and a sturdy Jeep to navigate the terrain. Images of Simi and Praiz, expressively performing the lyrics of the song are interspersed with clips of two lovers acting out a romantic script. With its shots of natural vistas and themes of environmental friendliness, Outta My Head is a welcome addition to the already impressive videography of the fast rising diva.
Born Simisola Bolatito Ogunleye, the 28-year-old songbird is a Mass Communications graduate of Covenant University, Ota. She doubles as a sound engineer and started out performing in her early teens as a member of the teenage church choir. Her debut album, Ogaju, produced by Samklef was released in 2008 and an EP, Restless, followed in 2014. Simi won the Best Promising Act at the 2015 Nigeria Entertainment Award and is named on YNaija.com’s New Establishment List for 2016.