Nigeria’s national basketball team is set to take on the USA Men’s National Team tomorrow as part of the USA Basketball Showcase. Kwesé Free Sports, which is part of Econet Media’s Kwesé-branded platforms, has signed an agreement with the Nigerian Television Authority (NTA Network Service) to broadcast the game live at 01:00am Nigerian time (02:00 CAT).
This means that anyone with a television will be able to tune in and watch the game anywhere in Nigeria for free. The official game can also be streamed live on the Kwesé Sports website and it will also be streamed via the Kwesé Sports Facebook page.
“We are excited to be able to bring Nigerian fans all the action live from Houston.
Our business is founded on the principle of giving African sports fans access to exclusive and premium sports content. Through this agreement with NTA, more fans will be able to engage with their national team and have access to live content from USA Basketball,” says Joe Hundah, CEO of Econet Media.
According to NTA, this is a particularly important sports broadcast event for Nigeria. “This is a first for Nigerian basketball and for Nigerian TV. It is important because fans from all over the country will be able to view this live international game on NTA.
Thanks must go to Econet Media and Kwesé Free Sports for choosing NTA as their broadcast partner for this game. I have no doubt that fans will be watching to support the national side and we are glad that we can bring the game to them in the most accessible way possible,” adds Abdulrahman ibn Mohammed, General Manager for Sports at NTA.
This is the latest exciting development following Econet and the NBA in April announcing a multiyear partnership to provide the most expansive NBA coverage ever across sub-Saharan Africa beginning within the 2016-17 NBA season.