Kirusa to Boost Mobile Experience with myGenie App


Emma Okonji

Kirusa, a global player in providing telecoms and social media solutions, is set to enhance the use of mobile devices, through the launch of myGenie, a revolutionary free airtime App for prepaid Android users in Nigeria.
The myGenie app allows Android users explore and download new and popular Android apps, and users are rewarded with free airtime credits for downloading, installing, and using these Android apps.

They can use the free credits to recharge their mobile numbers, or offer the airtime credits to their friends and family.
The platform also provides free airtime credits when a user invites their friends to the app, and when their friends start downloading apps via myGenie.

The apps that can be downloaded through myGenie range from games to dating to local utility apps. Some of the apps available on myGenie, include InstaVoice, 474Recharge, Zamba Caller, APUS Launcher, Super B Clearer, BBM, UC Browser, among others.

Speaking at the launch of the product in Lagos recently, Head Financial Inclusion of African Development Bank, Robert Masumbuko, said: “We are excited about myGenie App being launched in Nigeria. African mobile app developers will now have the opportunity to reach out to a wider audience and get assured usage of their apps. It will also influence app usage market, thereby opening doors for fresh investments in the telecoms sector.”

Head of Content Partnership at TwinPine, Anyanwu Jonnas Obinna, said: “MyGenie is a disruptive innovation in the mobile advertising space. We hope that it will carve out a new market for the App developers and support them in reaching their customers in more efficient ways than before.”

App developer, 474Recharge App, David Kruyt, said: “MyGenie is an altogether new way of promoting the app developer community. It is a simple way to reach out and get the app campaigns organized. The most exciting part is that myGenie helps in usage and retention of the apps by incentivising customers in Nigeria, making it a win-win for both app developers and customers.”

CEO of Kirusa, Inderpal Singh Mumick, said: “Our vision is to grow the mobile ecosystem, and to fuel entrepreneurship in Nigeria, by creating a platform for the local app developers to reach out to their customers in a seamless manner, by assisting them in their app promotion efforts.”
“The myGenie app is an intuitive offering with a natural, seamless user interface that imparts a smooth experience to Android users. The app is available to download from Google Play store. It is currently available to Android mobile users in Nigeria and will be extended to other African countries soon,” the app developer said.