Winner Emerges in Three Crowns Competition


A mother of one, Mrs. Nkechi Brayila has emerged the 2016 Three Crowns Milk mum of the year. Nkechi was declared winner ahead of four other finalists at the grand finale of the competition held recently in Lagos.

The panel of judges made up of Nollywood stars, Mercy Aigbe-Gentry, Annie Idibia, and popular Chef, Uzor Orimalade declared Nkechi Brayila the winner having scored overall highest mark in the three stages of the competition; Fitness, Smartness and Fun Tests.

By emerging the 2016 Three Crowns Milk Mum of the Year, Brayila would be rewarded with an all-expense paid trip for a family of 5 to an exotic location with one-year supply of Three Crowns Milk.

The second place winner Mrs. Olabisi Omolabi was rewarded with a double door Refrigerator, the third place winner won a Washing Machine while the fourth and the fifth placed contestants were given consolatory prizes of N50, 000.00 worth of shopping voucher each. The finalists also went home with cartons of Three Crowns milk products.

Speaking at the grand finale, the Marketing Director, FrieslandCampinaWAMCO, Mr. Tarang Gupta stated that the Three Crowns Milk Mother’s Day campaign is deeply rooted in the brand’s purpose of recognizing and rewarding the key roles which the mother play as an enabler in the daily upkeep of the family.

Gupta noted that Three Crowns Milk as a low cholesterol milk brand that cares for the health and well-being of its consumers, is joining the rest of the world to put a smile on the faces of mothers for their love and care for the family.

“One of the key things that we have identified is that the foundation of any family is the mother and with them being the foundation, they need to stay fit and healthy which is what Three Crowns truly believes in. We strongly believe that if the pillar of the house being the mother is taken care of, the whole family is strong” he said.

Also speaking on the Mum of the Year initiative, the brand’s senior manager, Maureen Ifada, stated that the campaign is hinged on the brand’s repositioning ideology with the tagline Healthy Mums, Happy Family’ and also the belief that mothers are the pillars of the house therefore there is a need for the brand to continuously engage and enlighten them of the need to maintain a healthy family always.

“Three Crowns is family milk but our communication is targeted at the mums because they make the buying decisions and if we are able to take care of the mums, they would in turn take care of the rest of the family” she said. She further advised mothers to ensure they maintain a healthy work-life balance, eat right and regularly exercise to stay fit.

Ifada also disclosed that beyond the family vacation trip to an exotic location, the winner would also get one year supply of Three Crowns Milk and she would be an integral part of all the brand activities throughout her reign as the Three Crowns Milk 2016 Mum of the Year.

In her reaction, Brayila expressed her appreciation to the promoters of the brand for the opportunity bestowed upon her while also promising to judiciously execute all the activities expected of her as an ambassador.