Over the last few weeks, Nigerians all over the country have been faced with the question: What is the 737? From billboards to hash tags and radio hypes.

Introduced by Guaranty Trust Bank Plc (GTBank), a statement from the bank described the Bank 737 as more than just well rhyming numbers.

“It’s a simple, smart, and safe way to bank anytime, anywhere and on any device. Imagine if opening an account was as simple as dialling a number from your mobile phone or transferring funds was as easy as sending a text message, or paying bills could be done at any time of the day, even long after banking hours.

“Imagine if you need to make an urgent transfer online and your data just ran out and you don’t have your hardware token to complete the transaction. Truth is, at some point or the other we have all experienced those moments when we wished banking could be as simple as ABC’s and 123’s. Well, in this case, GTBank has made it as simple as 737,” the statement added.

In recent years, mobile phones have made life easier. Consumers of banking products can now shop online, watch movies, surf the internet, play games, chat with loved ones, share and download information with the simple push of a button.

Continuing, the statement added: “While mobile penetration has witnessed an impressive growth in Nigeria, Internet proliferation hasn’t experienced similar success, owing largely to the cost of data. Built on a USSD interface, GTBank’s 737 banking is phone agnostic and works on any type of mobile phone and does not require internet access or registration protocols.

“With GTBank’s Bank 737, your mobile phone is now a service channel for all your banking needs. Users simply have to dial the short USSD *737# code on any mobile device to experience a new world of simple banking.

“With Bank 737, GTBank customers can perform banking functions such as transfers to all Banks in Nigeria, check account balance, open a GTBank account, buy airtime, pay bills, BVN linking, token code generation, card less withdrawals and lots more from their mobile phones.”

Commenting on the launch of the product, the Managing Director/Chief Executive Officer of GTBank, Segun Agbaje said the launch of the product marked another milestone in the bank’s quest to make banking truly simple for its customers.

According to Agbaje, the bank remains firm in its objective to deliver banking products and services tailored to meet the diverse needs of its ever-growing customer base by leveraging technology to make banking faster, safer and more accessible for all customers.