By Martins Ifijeh
Marie Stopes has announced that it was introducing new digital capabilities into its customer and beneficiaries’ interactions in Nigeria.
A number of critical Marie Stopes’ contraceptives and other family planning supplies shall be individually marked with tracking and traceability technology to enable customers and beneficiaries electronically log in and register them after receipt or purchase, using text messaging or smartphone apps.
By logging and registering these reproductive health products and supplies, millions of customers and beneficiaries will be able to instantly confirm the authenticity, originality, and other critical information about these vital items, reducing many risks such as counterfeiting, package tampering, illegal repacking, and mislabeling.
Through the log in and registration process, Marie Stopes aims to harness multiple communications and educational channels for improving user knowledge, compliance, reporting, and access to dynamic and, where appropriate, personalised information.
Its digital platform incorporates the mPedigree Goldkeys serialisation engine and Early-Sensor technologies.
Country Director of Marie Stopes, Effiom Effiom, said “Since our pledge at the 2012 London Summit on Family Planning to considerably boost the number of beneficiaries of our services and supplies, we have sought to embrace innovations that enhance operational efficiencies, bolster the quality of our interventions, and greatly enrich the experience of our products and services for customers and clients. This push into digital, and mobile especially, marks yet another milestone for Marie Stopes’ exceptionally successful focus on our customers’ evolving needs in Nigeria.”
Key Marie Stopes products and supplies available in Nigeria include: condoms, oral contraceptive pills, injectables, emergency contraceptives, implant insertion devices, and implant removal devices.
Marie Stopes Nigeria (MSN) is a results-orientated non-governmental organisation, which uses modern management and marketing techniques to provide family planning and other reproductive healthcare clinical services in underserved communities. MSN’s goal is to empower men and women to choose when to have children by improving access to family planning and related reproductive health services.