Renowned consumer health and hygiene firm, RB, has emphasised the need for members of the public to pay more attention to personal hygiene just as it announced its latest product, Dettol Multi Surface Cleaner in the Nigerian market.

The firm, which observed that Nigerians only respond actively to hygiene situations when there is a crisis, like the case of Ebola in 2015, said that cleanliness and observation of personal hygiene should form part of individual daily habit and not only when crisis erupt.

Speaking at the launch of the new product in Lagos University Teaching Hospital (LUTH), at a public awareness campaign tagged ‘Dettol Clean Naija’, the Marketing Director, RB West Africa, Oguzhan Silivrili said, “Dettol Clean Naija is a public awareness campaign to draw the attention of our consumers to the need of promoting best hygiene practices across different platforms.”

Silivrili said, “This campaign brings like-minded institutions like LUTH and other health conscious institutions across Nigeria to promote best hygiene practices, including personal and surface hygiene. The Clean Naija initiative team will travel from city to city and Nigerians will decide which places to clean through voting on social media platforms.”

Silivrili noted that 80 % of illness-causing germs are acquired at home from different surfaces like floors, kitchen tops and wash basins. Unfortunately, Nigerians have been using suboptimal solutions like detergents which does not kill germs or bleach which does not properly remove stains.

However, with the new Dettol Multi Surface Cleaner, which is the first of its kind in the surface-cleaning category, she said, “Nigerians are sure of a product that offers 10 times better cleaning and germ killing solutions while providing all day freshness. In addition, Dettol Multi Surface Cleaner is more affordable and cheaper compared to buying all of the other cleaning agents separately. It can be used on all hard surfaces including tiles, marble, granite, wood or cement floors to maintain a healthy and hygienic environment.”