Lafarge Africa Plc. has rewarded its customers with various prizes, with Mrs. Yeside Oduyebo clinching the star prize of 50 bags of cement at the final raffle draw of its Buy & Win’ promo in Lagos.
Marketing Director, Lafarge Africa Plc, Bruno Hounkpati described the promo as part of an overall strategy to win with the customers and create value for them.
“What we want to achieve is to increase our customers’ loyalty. A repeat business or behaviour can be bribed, but customer loyalty has to be earned. We believe our customers have been good to us considering the competitive environment that we are in and this is the only way we could have said thank you to them for their patronage over the years,” Hounkpati noted.
He said the promo, which started in December 2015 and ended in March 2016 was targeted at retailers and block-moulders with a view to stimulating end user demand and enhancing sales from key distributors, while also rewarding patronage and loyalty, as well as engendering user recommendations and empowering the retailers and artisans.
Explaining the mechanics of the promo, Hounkpati said: “For the first phase, consumers, who purchase 100 bags of cement received an instant umbrella gift while in the second phase for every purchase of twenty bags the retailer gets a coupon, which qualifies him to participate in a raffle draw with the chance of winning several gift items.”
The promo, which had its focus on the key regions of Lagos Island, Lagos Mainland, West and South West, he added, had witnessed nine different raffle draws with 60 winners emerging from each location.
For the raffle prize, customers were rewarded with cement ranging from five bags to a star prize of 50 bags and other point of sales materials like Shovels, Head-pans, Pouches, Jackets, Almanacs, and T-shirts.
According to Hounkpati over twelve trucks, each containing 600bags of cement, have been given out since the commencement of the promo.
Reiterating the company’s commitment to reward its consumers, Managing Director, Ebony De Great Nigeria Ltd, one of the key distributors of Lafarge in Ikorodu, Mrs. Modupe Oshibowale commended the company for honouring its promise to reward its loyal customers.