Pete Edochie

Lager Beer brand, Dubic ‘Nke Anyi’ has celebrated its brand ambassador Pete Edochie, on the anniversary of his 60 year birthday.

To celebrate him, the veteran in the Nigerian movie industry was said to have been presented with special birthday gifts at a colorful celebration at his home in Enugu.

Speaking at the occasion, the Senior Brand Manager, Lager, Guinness Nigeria Plc., Mr. Sina Ajiboye, stated that the leading beer manufacturer “is happy to share the joyous occasion with the Nollywood icon.”

He added: “This special occasion gives us and millions of Dubic ‘Nke Anyi’ consumers the privilege and opportunity of celebrating you on your birthday, it is indeed an honour to celebrate an icon such as yourself today. Your talent and wisdom has paved the way for so many and generations to come will forever be grateful. We are proud to be associated with you and wish you many more years in good health and prosperity.”

Ajiboye revealed that the celebration underlines the company’s commitment to the partnership between the Dubic ‘Nke Anyi’ brand and the veteran actor. He noted that the brand ambassador has not only demonstrated his commitment to the achievement of the brand’s objectives but is also supporting its vision of becoming the most desired beer brand in the region.

“We recognise and appreciate your contributions to the success and growth of Dubic Nke Anyi in the Eastern region and this is our little way of showing appreciation to an exemplary and dedicated ambassador”, he added. “He said the company will strive to maintain these cordial relations with his ambassador even as it continues to provide quality products to its consumers and also get involved in activities that will delight them”.

Dubic Lager is a proudly Nigerian beer with origins in the East having been produced first in Aba by a son of Ndigbo. “Dubic ‘Nke Anyi’ has been well received by consumers in the East since its re-launch into the market in December 2015, the Nke Anyi tag is a way of conferring indigene status on the popular Eastern beer brand.