By Ejiofor Alike
As part of the global efforts to reduce greenhouse gas (GHG) emission and noise pollution, Cummins West Africa Limited (CWAL) said it had flooded the Nigerian market with low emission and noise compliant generators.
Speaking during a recent opening of the company’s new sales office in Victoria Island area of Lagos, the Director Cummins West Africa, Kwame Gyan-Tawiah said the generators were designed to cut fuel consumption by up to 20 per cent, adding that the company’s products pass through rigorous quality check and conformfully to Nigeria’s environmental standards.
Gyan-Tawiah said the new office was opened in order to facilitate better customer engagement and service delivery by Cummins West Africa, which is part of Cummins Diesel Distribution Business in Nigeria.
According to Cummins Director, the new sales office would showcase power generation products, filtration and also provide round the clock after-sales service to the company’s teeming customers.
The director noted that the strategic location of the sales office provides opportunity to reach many customers across different market demographics
“Cummins has over the years invested in building in-house capability to design and build projects on turn-key basis, thus the opening of this showroom will help aid delivery of the different power solution products offered by Cummins and provide the necessary support before and after delivery of products” Gyan-Tawiah said.
“Cummins as a customer centric brand is experimenting with different marketing approaches for different consumer segments and this showroom gives us the opportunity to reach many of these marketing demographics as the busy location means better visibility and ease of access to existing and prospective customers,” Gyan-Tawiah explained.
According to the director, Cummins generators are low emissions and noise complaint generators designed to cut fuel consumption by up to 20 per cent, stressing that all the company’s products pass through rigorous quality check and conform fully to Nigeria’s environmental standards.
“This new showroom would be the 5th in Nigeria and 2nd In Lagos. However there are numerous dealers and shop-fronts that distribute Cummins products across the country,” Gyan-Tawiah added.
Cummins West Africa prides itself as a global power leader that designs, manufactures, distributes and service diesel and natural gas engine and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems.
It is a frontline provider of power generation systems, components and services in standby power, distributed power generation, as well as auxiliary power in mobile applications to meet the needs of a diversified customer base.
He added that the company is very excited about its consumers and some of the great innovation that have launched recently and others coming in the pipeline as well.
“A great example is the Guinness Africa Special that we launched late last year – the first major innovation on the Guinness brand in 10 years. We also continue to invest in the spirits end of our total beverage alcohol (TBA) portfolio. In addition, we are looking to increase our local raw materials sourcing to over 70 per cent – all of this demonstrates our commitment to Nigeria and Nigerians,” he stated.