Football took centre stage as Nigeria’s leading innovative and youth centric brand, Etisalat Nigeria stepped up its strategic engagement with Nigerian youth, as it kicked off the 2016 edition of its pan-Nigeria multi-campus youth-centric initiative, Cliqfest which berthed at the University of Uyo, Akwa Ibom State.

The two day event was a mixture of fun and excitement and featured a five a side football tournament, of four teams; Team Black (Midnight callers), Team Blue (Unlimited SMS), Team White(Free midnight calls) and Team Green (Bonus on Incoming calls).
In an exciting contest, Midnight callers edged out Bonus on Incoming calls 3-2 in a pulsating game while Unlimited SMS knocked out Free midnight calls 4-1 in a one sided affair which set them up to meet Midnight callers while Bonus on Incoming calls slugged it out with Free midnight calls for third place. At the end of the contest Team Black (Midnight callers) ran home with the trophy after coming from behind to beat Team Blue (Unlimited SMS) 2-1 while Team White(Free midnight calls) won the third place match. All the teams went home with phones and Etisalat branded gift items.

The high point of the two day activation was the emergence of Daniel Nfon Bassey, a 100 level student of Bio-Chemistry as the winner of the star prize, a brand new Hyundai i10.
The campus activation which focuses on education, sports and entertainment began with a motivational session anchored by Niyi Adesanya who spoke on the theme: “Activate your Dreams” .The students were also treated to a concert featuring the ALAGA IBILE rapper Reminisce, the EGBERI PAPA master Timaya and Nigerian Idol 4 & 5 winners, Evelle and K-Peace who delighted the students with wonderful renditions of their songs.

Speaking on the campus initiative, Michael Nwoseh, Specialist, Youth Segment said “We want our youths to be balanced, connected and in touch with the ever-changing career turns, social trends and lifestyles, and Cliqfest connects with our core values of care and optimism expressed in an innovative, yet simple manner,” he said.