Rebecca Ejifoma

A Swedish firm, Danfoss, has decided to invest in Nigeria through manufacturing indoor and outdoor equipment as well as help combat the scourge of fakes as part of efforts to boosts Nigeria’s economy. According to Business Development Manager, Danfoss TMA, Mr. Omoleye Kolawole, the firm had decided to do business in Nigeria because it believed in the economy of the country. “Nigeria is a home to some of the continent’s biggest and busiest markets as well as the most important emerging and developed market. We are focusing on Nigeria. We have a clear agenda and strategy for investing and increasing our presence and footprints in order to explore the untapped potentials in this country.” Meanwhile, Danfoss, which affirmed its quest recently in Lagos, noted that it was bringing state-of-the-art products, solutions and latest technology of Cold Chain, HVAC sector, food & beverage industries, oil & gas and as well invest in Nigerians to meet the growing commercial and residential demands for a secured and sustainable tomorrow for the country.

But having observed the presence of counterfeit products of this division in Nigeria, he affirmed, “We believe a lot of installers are being cheated by the looks which can be deceptive, low quality and sometimes refurbished products.” Hence, Kolawole emphasised Danfoss’ commitment to combat fake products to a standstill using two-fold methods: training installers and legal approach.

“We believe a lot of installers are being cheated by the looks which can be deceptive, low quality and sometimes refurbished products. In this case, we are providing to the market the right tools to identify fake products and educate the installers on the consequences of using such products.”

Meanwhile, the out-going President, Turkey, Middle-East and Africa, Mr. Leif Floigaard, explained that Danfoss had a strong intellectual property rights team, which takes such cases to the judiciary and relevant authorities much more now that the Nigeria government is presently fighting against such fake products. Through its project, ‘Engineering Nigeria for a better tomorrow’ the firm disclosed that it was committed to supporting Nigeria’s current growth trajectory and the vision of the government.

According to them, it was very clear that the agenda of Nigeria in upgrading the power sector, infrastructure, which matches with the capabilities of Danfoss; “In this case we are providing to the market the right tools to identify the fake products and educating the installers on the consequences of using such products.

Since the magnitude of the problem of counterfeiting and its impact on the business was revealed in the last few years, Danfoss has made every effort possible to engage distributors, OEM partners, project contractors, installers and end users via its anti-counterfeiting awareness campaigns.

“We have also been offered support from organisations like NARAP(Nigeria Association of Refrigeration and Air-condition Practitioners) and SON (Standard Organisation of Nigeria) for implementation. Therefore, the firm assured that it could play an outstanding role to execute the Nigeria Government goals in achieving optimal energy mix using the most appropriate technology and robust infrastructure aimed at accomplishing the welfare of the people, sustaining a better future and attracting foreign investments.