Martins Ifijeh
Nestlé coffee brand, Nescafe joins forces with Social Media Week in Lagos, to boost and share ideas, innovations and insights into harnessing innovations through social media and technology, which are fast changing businesses, societies and culture worldwide.

The fourth West African edition of the annual international conference last month which highlighted, the year’s theme of ‘The Networked African: Technology’s Impact on Africa (and How We Can Harness it for Good)’.

As part of Nescafe’s partnership with Social Media Week, the brand led a session on February 23 on ‘Harnessing Digital Innovation for Social Good: The Nescafe Get Started Initiative’.

The session focused on the brand’s regional scheme that inspired young African entrepreneurs to generate innovative ideas to create value for society. In 2015, more than 1,900 young people shared their dreams to make a difference in Africa before the 2015 Get Started winner was chosen to receive financial and mentoring support from Nescafe to help fulfill their project.

Panel speakers included Founder and Chief Executive Officer of RISE Networks, Toyosi Akerele-Ogunisji. At the event, Nescafe launched its interactive website on microblogging and social networking site Tumblr, to drive consumer-first communication and e-Commerce on mobiles and tablets.

Nescafe, which is already Nestlé’s top-performing brand on social media with more than 35 million fans worldwide, also showcased its latest innovative approaches in technology.
The brand recently teamed up with Facebook to launch an immersive video that pioneered a new technology release for the platform.