As the federal government had earlier said, this year is going to be a year of perseverance. It is a year that much should not be expected from the government, since efforts will be channeled towards re-directing the policies of the government towards diversifying the economy from high level of consumption to high level of internal production, it will be a year to look at possibilities structuring the economy the good relying wholly on revenue from Crude oil to other non-oil sectors like Agriculture, solid minerals etc.

It will be a year that attention will be channeled to manufacturing within the country instead of massive importation of goods and services from oversea countries. It will be a year that efforts will channeled to reduce massive demand for foreign exchange to import goods and services that can easily be manufactured and packaged here in Nigeria.

It is a year that emphasis will be placed on increasing our local productivity, and of course you can easily get foreign exchange to import plants and machineries to set up manufacturing plants in Nigeria, buy your raw materials for production outside the country.

It will be a year that government will support your Agricultural products processing and export of well processed and packaged Agricultural products.

It will be a year that government will work towards reducing to the barest minimum the importation of petroleum products by repairing the refineries and even establish more refinery plants. This will take away or reduce the demand for foreign exchange for importation of fuel and other petroleum products. This will also lead to settlement of the issue of fuel subsidies.

It will be a year that you have to make good use of little resources at your disposal. Invest wisely and ensure that adequate returns are generated.

Through this medium, we will continue to advice on good investment you can make in Nigeria with great prospects of succeeding and keying into Federal Government diversification processes and agenda.

From market analysis carried out this period between December2015 and 2016, there are clear indications that the present Government policy on protection of local industries and encouragement of more investors has yielded good results. Before the recent study, the number of packaged fruit juice in the market was as high as fifty-four different brands. Today we have about five popular packaged fruit juice, all produced in Nigeria. With this development, there is no how these five indigenous local producers can meet up with the demand of the whole nation with a population of 150million. More investors are therefore needed in this area.

It has been discovered that human beings daily food intake should be a mixture of the following; Grains, cereals and bread (provide vitamins, carbohydrate and protein, vegetables and fruits (provide vitamins, and mineral) as well as meat, eggs, milk and fish (provide protein and mineral).

If a nation cannot provide balanced diets for its citizenry, the people become malnourished. This will definitely have an adverse effect on mental development and productivity of such people.

In this regard, one of the solutions to these problems is identification of investment opportunities towards solving our food problems. One of such investment opportunities is the establishment of fruit juice processing factory to produce natural fruit juice. The recommended minimum daily requirement of fruit juice has been estimated at 75mg. Our present intake in Nigeria is still below this daily requirement.

Fresh fruit juice is one of the chief sources of vitamin C (Ascorbic acid), required for the proper functioning of body’s inter cellular materials. It prevents some diseases from occurring. Deficiency of vitamin C leads to scurvy (bleeding of teeth gums) and failure of the body to form corrective tissue fibers. In this regard, establishment of fruit juice processing factory will contribute immensely towards the improvement of our health care delivery.

Establishment of fruit juice processing factory will greatly solve the problems of food preservation in Nigeria.

Ours is a nation characterized by excessive production during the production season and chronic shortage during the off season. With the establishment of such factory, excess fruits can be purchased and preserved during the production season. This will be made available when fruits are not in season.

The project will definitely help in rural development since farmers can now sell their products. The question of their products wasting away in the farm or fetching ridiculous low prices will not be there again.

The economic well-being of the promoters will surely improve since the project is a viable one. The raw materials are variable, the market is guaranteed and not only this, the project is highly profitable. It is a viable source of improving one’s economic status.

The project can further extend to export market. The idea is to export fruit juice instead of raw fruits being exported at present.

The versatility of the plant to process various fruits such as oranges, limes, lemon, mango, pineapple and pawpaw points to the fact that there will be an all the year round production at the factory.

This also widens the market among various consumers of fruits.

The project involves the purchase and installation of fruit juice processing plant. After installation in a suitable accommodation, raw materials which are sweet oranges, pineapples, cashew fruits, lime, lemon and mango are procured. The fruits are washed and peeled and fed into the processing plant. The plant in turn extracts the fruits juice, process and pasteurizes it with the addition of some preservatives.

The next thing is to package in bottles. For the project of this nature, we are recommending 30cl bottles. After the juice is filled into the bottles, the bottles are later cocked and pasted with appropriate labels ready for market.

The processing plant has the following components: sorting table, washing machine, juicer, homogenizer/mixer pasteurizer and cocking machine.

The project can be jointly promoted by group of individuals to reduce the level of financial commitment on the part of single promoter.

It has been found out that N500 worth of fruit will produce 1, 000 30cl bottles which we are recommending to be sold at N150 per bottle liquid content. The plant has the capacity of producing 5, 000 30cl bottles in a day.

Working on the assumption of 200 days in a year means one million bottles in a year. The estimated revenue is N280 million per annum while the annual production costs have been put at the maximum ceiling of N130 million. We are left with N150million profit per annum. This is no doubt a substantial profit.

PROJECTED ESTIMATE

The total project cost estimated at N19, 850,000 is broken down as follows:

Factory Building 5,000,000 (rented accommodation can be used)

Utilities 4,500,000

Processing Plant 2,000,000

Working Capital Requirement 8,000,000 (for takeoff)

Pre- Investments/Feasibility 350,000

Total 19,850,000

IMPLEMENTATION

To give effect to the above, a comprehensive feasibility studies need to be done, factory premises constructed or acquired, plant and machinery purchased, installed and commissioned for commercial operation. For details contact the writer.

For details on preparation of comprehensive & bankable feasibility studies/ report, sourcing & installation of quality & durable machines, Recruitment & Training, Sourcing of Investment funds please contact the writer

Uba Godwin

Global Trust Consulting,

Tel:, 08023664368, 08034494437, 09093939140

Email: ubagodwin@yahoo.com