Skye Bank Plc
The public relations brief of Skye Bank Plc has left The Quadrant Company to Powerlight Communications Limited, THISDAY learnt at the weekend. In the same vein, the anxiety of the promoters of Starcom MediaVest that the media buying agency could lose the Heineken business in the Nigerian market has been laid to rest.
A letter co-signed by the Skye Bank Head of Strategic Brand Management, Mr. Nduneche Ezurike and Head of Corporate Communications, Mr. Rasheed Bolarinwa, said the appointment of Powerlight Communications Limited came after Quadrant Communications was relieved of PR Consultancy Services to the Bank in 2015.
As for the Heineken business, fresh findings by THISDAY revealed that the company had given its nod that Starcom Media should continue handling the business. The initial fear was as a result of the business alignment between Publicis Groupe and Troyka Holdings, which observers believed would automatically win the business for the Troyka Holding’s media buying agency. Starcom Media was the former affiliate partner of Publicis in Nigeria.
The management of the Starcom MediaVest was said to have decided against moving the account following the merger to avoid unnecessary hiccups.
Meanwhile, the CEO of Powerlight Communications Limited, Mr. Kayode Akinyemi, has described his company’s appointment by Skye Bank as a positive development and expresses his willingness to position the brand and take it to a greater height especially at this critical period in the banking industry.
In a telephone interview with THISDAY, he said he was happy with the appointment, adding that the agency would position the Skye Bank brand positively.