‘The Go Karting’ track at GET Arena, Lagos was transformed into a colourful, and vibrant space playing host to the launch of Guinness Africa Special, the beer brand’s latest innovation, where over 3,000 guests were giddy with excitement as they had an opportunity to meet #TheSpecialOne.
The latest innovation is the unique quality of Guinness stout with natural African extracts for a unique vibrant and refreshing taste. The beer is 5 per cent alcohol by volume.
Everyone at the event had a taste of the new product and also the unique opportunity to make the night their own. They were able to make their own #TheSpecialOne t-shirts, get creative at the face and body painting stand, and pose and engage with the unique props. People were also able to share their excitement and creativity with the crowd by interacting with the digital screens.
It was indeed a memorable night that exposed the tragedy of the Nigerian educational system with two ladies who claimed to be students (one of them even said she was a medical student), yet they were not able to recite the Nigerian National Anthem.
The Lagos event was a finale that followed successful launches across different Nigerian cities.
Burna Boy, Ycee, Kolasoul, Magnito, Simi thrilled guests, with Bovi and Jimmy keeping the crowd hyped and energised anticipating the excitement of the night. Super star DJ Spinall brought down the roof with his music line-up, Godwin Strings stole the night with his amazing talent, while Osa 7 used live graffiti to bring alive the famous Eyo image that is synonymous with the people of Lagos.
#TheSpecialOne party had earlier toured the cities of Port Harcourt, Abuja, Enugu, Benin and Ibadan.
Made of Black ambassadors, Olamide and Phyno were present and in their element and the crowd went wild, especially when they performed ‘Iranu Abasha’ together. Olamide even lost his shoes to the excited crowd! Olamide and Enimoney also took the fun a bit higher when they performed ‘Oyadab’ getting everyone to pose with their Guinness Africa Special.
The first thing Olamide did when he came on stage was to remove his wrist watch and throw it into the crowd. He also gave away his footwear. Perhaps those who lost in the scramble for these items were infuriated and began to pelt him with sachet water.
This forced YBNL Boss to stop for a while and issue a threat: ‘We came here to have fun. If you stone me with anything again, I will tell my goons to come and get you.’ But the show went on without any ugly incident.
Liz Ashdown, Portfolio Manager for the Guinness brand said Guinness Africa Special is the first new innovation from Guinness in 10 years and was created to satisfy the needs of young Nigerian consumers who constantly crave for something special and relevant to them.