Beyond the entertainment values of Social Media, women and girls in the informal sector of the economy have been advised to leverage on technology to expand their businesses.
Panelists at the Intel She Will Connect Masterclass session who spoke on “Overcoming the Digital Divide in her Shoes” at the just concluded social media week added that education was no longer a barrier in technology as operators in the informal sector such as market women, hairdressers, caterers among others could tap into the numerous opportunities provided by the new media to grow their businesses.

They also pointed out that government needed to encourage more women to embrace technology by providing enabling environment especially in the area of power to increase access and interest, thus eliminating poverty and stimulate economic growth.
Executive Director, Leap Africa, Iyadunni Olubode said “Regrettably, access to technology is still a major challenge for a lot of young women out there. There is therefore, an urgent need to encourage and push women towards technology through strategic partnerships and initiatives such as the Intel She Will Connect programme, government also need to create the enabling environment”
On her part, Lead Strategist, CC Consulting Services and founder, Tech Her, Chioma Agwuegbo noted that technology enhanced women’s engagements and help them take ownership of their lives.
“Women are naturally entrepreneurial and empowering these women with technology skills will increase their chances of reaching out to more customers. Interestingly research has also shown that women are more responsive to technology once they have the knowledge and exposure,” she said.

The Intel She Will Connect masterclass programme also saw the silicon innovator introduce its recently launched online learning platform dubbed “My Digital Journey”, aimed at providing an opportunity for women to learn, connect and share online.
Marketing and Public Relations Manager, Intel West Africa, Adim Isiakpona said the platform was a new addition to the Intel She Will Connect program and would help bridge the technology-gender gap, teach young women how to leverage the internet and to pursue their passion.
He added that Intel She Will Connect was open for partnership with organisations and Non -Governmental Organisations whose interest aim at connecting women to technology.