This year, Lagos Theatre Festival returned bigger and better as part of UK/Nigeria 2015 –16 season of Arts, a major arts event in Nigeria. The event is aimed at building new audiences, creating new collaborations and strengthening relationships between the UK and Nigeria.
The Lagos Theatre Festival 2016 which took place at several venues on Lagos Island and the Mainland with a curated programme ran alongside a fringe strand of affiliated performances, allowing a greater than ever number of artists and audiences to take part.
Interestingly, First Bank of Nigeria Limited, as part of its First@arts initiative, is a major promoter of the British Council Lagos Theatre Festival 2016.
The British Council has, for three years, been working on a theatre programme to stimulate innovation in theatre practice in Nigeria. The council sought to offer opportunities for professional exchange between Nigerian and British theatre makers and this birthed the Lagos Theatre Festival in 2012.
First Bank of Nigeria Limited, a prime promoter of the creative arts industry in Nigeria is supporting the arts under the auspices of the First@arts initiative which is driven by the quest to promote the arts and preserve cultural heritage.
Through First@arts, the Bank has encouraged homegrown human capacity development and enhanced the creation of employment opportunities within the arts industry, thereby creating a sustainable value chain and contributing to the growth and development of an evolving art economy in Nigeria. The Bank is pleased to support the Lagos Theatre Festival even as it promotes new talents in the creative arts industry.
It believes that promoting the arts and preserving contemporary culture is essential for our generation and the future generations and this, the bank believes could be achieved through the Lagos Theatre Festival which held between February 23 to28.
The initiative was driven by the quest to promote entertainment as a veritable vehicle for cohesion amongst family and friends, and it demonstrates the bank’s dynamism as a provider of bespoke services that meet the needs of its strong global-wide customer base.
According to Head, Marketing and Corporate Communications, Folake Ani-Mumuney, it would provide a bigger platform to drive several arts and theatrical performances, television programmes whilst exploring several new, relevant and engaging avenues to create entertainment and value for its teeming audience across the globe. “First Bank is particularly interested in arts and culture and has established First@arts initiative as a platform dedicated to promoting arts and culture events. The Bank has supported several theatrical performances, dance and drama events as well as carnivals under this platform and would through our new partnerships drive further engagements for our esteemed customers, promote creativity and enterprise”, Ani-Mumuney said.
In demonstrating its commitment towards the promotion of the creative arts through, First Bank of Nigeria Limited, a subsidiary of FBN Holdings PLC and Nigeria’s most valuable bank brand, has developed this initiative through a strategic partnership with Lork Enterprise LLP, managers of Freedom Park, British Council, and Ebony Life Television.
The Chief Executive Officer, Lork Enterprise LLP, Mr. Theo Lawson, said “The partnership with First Bank will totally change our capacity to engage and promote the bountiful latent talent we regularly come across as well as provide a rich menu of entertainment and experience for our visitors”.