Samsong logo

Emma Okonji

Samsung Electronics West Africa (SEWA) has reiterated its commitment to innovation, quality and service, in a renewed plan to launch its latest consumer products.

Speaking at the recent annual Samsung Africa Forum, Director of Consumer Electronics at Samsung, Mr. Sunil Kumar, said: “Samsung remains unrelenting in its quest to make life more productive and convenient for people by making available to them top of the range electronic products backed up by timely, efficient and affordable after sales services.”

Nigeria, according to Kumar, remained Africa’s biggest market especially from a growth perspective and Samsung will continue to play a leading role in catalysing this growth including by providing leading edge products. One such product, he said, is the new Add Wash range of washing machines which provides customers with an opportunity to add new materials to the washing machine even when it is already operational.

The washing machine range of products, he explained, has over the years become increasingly accessible to customers especially as different models address the needs of different income segments.

Kumar added that people are now increasingly seeing the washing machine as a necessity and not as an elitist product. This, he explained, is largely on account of its growing availability, affordability and promotion by Samsung and other manufacturers.

Samsung will also make available in 2016, said Kumar, a new range of SUHD TV, a Samsung-specific brand of curved television sets, which have transformed the television viewing experience across the world.

These television sets, he explained, are powered by Quantum Dot display technology, which among others, enable up to a billion colours and therefore facilitate an enjoyable viewing experience as images are in distinct colour even when homes are brightly lit. The new range of SUHD television sets he said, also come with a single remote control which can be used to control multiple devices, and enhancing convenience for customers.

According to Kumar, a wide and growing range of television sets that address different income groups, will also continue to be made available to customers, adding that the models of television sets were increasingly integrating superior sound techniques including Surround Sound to enhance the overall experience.

The products, Kumar added, come with surge and lightning protector, so customers can enjoy the various appliances uninterrupted all through the course of their life cycles.

Surge and lightning protector, he explained, are technologies that have been developed specifically in response to the problems of unstable electric voltage in many African countries as well as the occasional threat of lightning. He added that Samsung refrigerators as well, could continue cooling their contents for many hours after a power cut. These innovations among others, are part of the company’s “Built for Africa” project, an initiative that has seen Samsung deploying technological innovation towards solving some of the basic problems that users of consumer electronic products typically confront in Africa.