Firm Launches e-Marketing Website for Nigerian Schools


 Managing Director of Mytcodes, Mr. Oluwayomi Ojo

By Sandra Ukele

Mytcodes, an indigenous software development firm, has launched Schools Compass, a unique website that serves as the ideal e-marketing platform for primary and secondary schools in the country. The platform is designed to enable students showcase their facilities, promote their brands and
values to keen parents.

Speaking at a press conference in Lagos recently, the Managing Director of Mytcodes, Mr. Oluwayomi Ojo, shared the numerous benefits of the application to school owners, parents and members of the press.
He pointed out that remained a one-stop shop for parents shopping for schools using defined criteria such as location, facilities, tuition fee range, among others. He stated that with schools compass, parents can download schools admission forms, read reviews from fellow parents about any school of their interest, compare schools in tabular form, and even recommend schools to one another.

Ojo informed the excited audience that the goal was to make it easy for parents searching for schools for their wards to do so conveniently by visiting a user friendly platform that enables the school owners be more explicit about what they have to offer with defined criteria that guides the parent into making well informed decisions regarding choice of school.

“Today, we have over 250 schools registered, over 50,000 parents registered with over 1,500 visiting our site daily,’’ he stated.

Schools Compass’ Project Manager, Mr. Famakinwa Babajide, informed the audience that the site is already one of the top ranking sites in Nigeria and it allows parents with a click and a view, to compare many schools in terms of set criteria of value.

Testimonial experiences were shared by parents who had benefitted tremendously from the Schools Compass website. One of such parents, Mrs. Nkechi Edet, informed the audience that relocating to Nigeria had posed a serious threat to the education of her children.

“First we were concerned about getting the right quality to match our budget. We realised that this would mean going from one school to another which would be extremely stressful. Fortunately, somebody told us about and it was such a huge relief. From the comfort of our home, we were able to go through the profiles of different schools and we carefully arrived at our choice. With the platform, our three kids are now registered into schools without any hassles,” she explained.

Another parent, Mrs. Mary Oyakhire, explained that she had also benefited from the schools compass site and advised parents to register as it only took her two minutes to do so.

Commending the initiative, the Lead Business Consultant of Fibresol Nigeria Limited, an ICT Abuja based firm Mr. Otuya Okecha, informed the audience that the Schools Compass application was a well thought out initiative that has come at a time the government is seeking ways to stimulate job creation in key sectors.

Okecha stated that only two months ago, the Presidency in pursuit of its job creation agenda, brought private and public stakeholders together to brainstorm and strategize on how best to create jobs in key sectors for which ICT was one.

He added that in September, 2015, the Nigerian Communications Commission (NCC) reported that Nigeria had up to 97.21 million internet subscribers.

‘’This shows that everyone is gradually getting online to do business,’’ he said.

Okecha informed the audience that Fibresol is collaborating with Mytcodes to ensure that Schools Compass is utilised by more schools and parents nationwide.