Having trained as a public administrator at the University of Lagos, Bukola Akin-Akindoju explored her passion and built her business around empowering young people and innovations in the creative scene, such as sustainable fashion. She shares her story with Ferdinand Ekechukwu, reminiscing on her migration to the UK to bag her postgraduate degree in International Business Management, her experiences training several young Nigerians, as well as her thoughts on why she believes women should stay resilient to get ahead. Excerpts:
Take us through your entrepreneurial journey
My entrepreneurial journey began during my university years, initially focusing on creating earrings, crocheted items, and various fashion pieces. However, my journey took a significant turn when I ventured into the world of shoemaking and bag designing. This transition was influenced by childhood memories, particularly the friendly competitions with my siblings to polish our dad’s shoes, which sparked my fascination with footwear. He called it “My Special Touch Competition” As my skills evolved, I expanded my repertoire to include crafting shoes, bags, and accessories from leather and traditional fabrics. Moreover, I began infusing traditional attire into modern-day fashion, using fabric to create contemporary designs that pay homage to Nigeria’s rich cultural heritage.
How did you hone your skills?
In 2012, I embarked on a multi-faceted learning journey. Initially, I apprenticed with a roadside shoemaker while balancing a job as well as university, gaining hands-on experience in the craft. Subsequently, I enrolled in formal training at Shoespeed Academy, where I delved into both the practical and business aspects of shoemaking. This experience not only equipped me with technical know-how but also allowed me to transition into a role as a freelance facilitator, where I shared my expertise with others. Furthermore, I sought additional refinement by training at the Shoespeed factory, immersing myself in the manufacturing process. To supplement my learning, I turned to online resources, watching instructional videos to deepen my understanding. Over time, this comprehensive approach enabled me to grasp the intricacies of crafting each piece, culminating in a natural proficiency in shoemaking as well as bag making. Throughout this journey, the guidance of mentors such as Miss Helen Emore, Obi Leather, Femi Handbags, Abiodun Folawiyo (Shoespeed) played a crucial role in shaping my development as an entrepreneur, providing invaluable insights and support.
Tell us why you moved abroad and how you’re managing the dynamics of your business being away from Nigeria at this time.
In pursuit of honing my skills and expanding my business horizons, I made the decision to pursue a Master’s degree in International Business Management at Sheffield Hallam University in the UK. Despite being away from Nigeria, my business operations continue to thrive, thanks to the diligent efforts of my trusted business partner. Together, we oversee the production of custom-made clothing and accessories, while also offering a range of readily available products like belts, wallets, and bags. Regular meetings with my partner ensure that we stay informed about the business’s performance, market trends, and necessary adjustments for growth. While managing the business remotely, I make periodic trips back to Nigeria to assess operations firsthand. Though challenging at times, I remain grateful for the opportunity to expand my company’s reach internationally. Ara-Ide is now currently operational in the UK, and I am actively working towards establishing a standard branch here, alongside engaging in volunteer programs to contribute positively to the local community.
What other skills do you have and use?
Aside from running a fashion business, I actively engage in various creative pursuits during my leisure time. Photography, acting, and event planning have become integral parts of my life, offering me a sense of fulfillment and relaxation beyond the demands of my business. What began as casual interests gradually evolved into passions, as I found joy and satisfaction in capturing moments through the lens, expressing myself through performance, and orchestrating memorable events. Photography allows me to explore the world through a different perspective, capturing the beauty and essence of everyday moments. Acting offers a canvas for self-expression, delving into diverse characters and emotions with empathy. Event planning merges organisation with heartfelt creativity, crafting experiences that resonate deeply. Together, these pursuits, alongside my fashion business, enrich my life with compassion, creativity, and meaningful connections.
What moment in your career would you say was pivotal?
A pivotal moment in my career occurred when I applied for the Diamond Bank ‘Build Entrepreneurs Today’ program. Out of 12,000 applicants, I was among the 300 shortlisted for interviews and ultimately selected as one of 50 recipients for a scholarship to study Entrepreneurial Management at the Enterprise Development Center, Pan Atlantic University, Lagos Business School. This opportunity provided extensive training and mentorship, profoundly impacting both my personal growth and the development of my brand. Following graduation, I shared my entrepreneurial journey on Enterprise Development Center Radio, inspiring others with my story of resilience and determination. Continuing on this path, I initiated the Sisi Akada project, teaching young girls aged 13 to 18 how to repurpose old denim into handbags and empowering them with valuable skills. Additionally, volunteering as a lecturer and facilitator for the Ready, Set, Work initiative by the Lagos state government allowed me to contribute to the development of future entrepreneurs, instilling essential knowledge and fostering a healthy work-life balance among final-year students. These experiences have been instrumental in shaping my career and fueling my passion for entrepreneurship and community empowerment.
Tell us about your indigenous fashion fusion?
The concept behind my indigenous fashion fusion is to seamlessly blend elements of traditional African attire with contemporary fashion trends. It’s about celebrating our cultural heritage while embracing modern aesthetics. By incorporating traditional fabrics, patterns, and techniques into my designs, I strive to create unique pieces that resonate with both local and global audiences. Whether it’s infusing Ankara prints into sleek silhouettes or incorporating traditional embroidery (Aso Oke) into contemporary garments, my goal is to create fashion that pays homage to our roots while making a statement on the international stage.
As a woman, what inspires you to operate in this field that you currently work in?
As a female shoemaker and fashion entrepreneur, I draw inspiration from the tangible process of creation, from stitching together scraps to form something beautiful. Despite the challenges of balancing studies and business management, my passion for creativity drives me to leave a lasting mark in the fashion world. Witnessing people proudly wearing my designs brings immense fulfilment, akin to renowned brands like Kurt Geiger, Christian Louboutin and Channel. Moreover, initiatives like SISI AKADA, aimed at empowering women, fuel my dedication, as I aim to impact lives and foster confidence through my craft. This commitment to making a difference motivates me to persevere and continue pushing boundaries in the fashion industry. My reach currently spans beyond sales of our product, to education and youth influence. My technologies estimated our business reach at 150,000 people impacted. A figure we are proud of and improve on.
What is your life mantra and why?
Embrace creativity, empower others- these words resonate deeply within me, guiding every step of my journey. It’s not just a mantra; it’s a heartfelt commitment to finding joy in every creative endeavour, to express my true self authentically. With each stroke of design or spark of innovation, I feel alive. But what really moves me is the profound act of empowering others. The thought of being able to uplift someone, to share knowledge, offer guidance, or create opportunities for growth, fills me with immense warmth and gratitude. It’s in these moments of connection and support that I find the true essence of fulfillment.
