Femi Solaja
From the electrifying viewing centres of Lagos to the jubilant streets of Yola, the unwavering support for the Super Eagles as they chase their fourth AFCON title is evident across Nigeria and beyond.
This unshaking belief isn’t just fuelled by passion – it’s ignited by the strategic partnerships with iconic Nigerian Breweries brands: Goldberg, Life Beer, and Zagg Energy Malt Drink.
These brands haven’t merely thrown money at the team; they’ve steadfastly remained as partners in progress with the Nigeria Football Federation; offering the needed support to the various national teams.
Faced with the daunting task of galvanizing support for the Super Eagles who fans were gradually losing faith in no thanks to successive underwhelming performances, the trio of Goldberg, Life Beer, and Zagg Energy Malt Drink knew they needed to come up with something spectacular.
Goldberg, the premium lager with a rich heritage, launched the #OmoluabiGameOn and #NaijaGameOnraising the stakes with
their interactive Fantasy Premier League (FPL).
Fans were accorded a chance to predict match outcomes and score points, with top predictors walking away with amazing prizes.
The iconic “OmoluabiGameOn!” chants echoed from over 1,200 viewing centres sponsored by Goldberg and Life Beer, creating a symphony of cheers that propelled the team forward.
Life Continental Beer, the official beer for the Super Eagles with its special viewing events and exciting in-bar activations provided platforms for Nigerians to connect and celebrate victories.
They passionately projected the #JeeTuruUgo#GoForGlory agenda to the Super Eagles and the team has remained focused in their drive to do the country proud.
Fans like Amaka Nwokedi in Enugu proudly declared, “I love the Life Beer campaign for the Super Eagles! It’s a constant reminder that is pushing the team to glory!”
Zagg Energy Malt Drink injected a vital dose of energy through their #GameUnmatched #ThatsOurKindOfEnergy campaigns.
Energetic dance challenges and interactive games kept fans engaged and fuelled their support.
Emeka Chukwuemeka in Port Harcourt shared, “Zagg’s challenges are so much fun! They keep us active and pumped up for the game.”
The Super Eagles’ journey to the cusp of glory hasn’t been without its challenges. They started with a shaky 1-1 draw against Equatorial Guinea, but Goldberg’s unwavering support kept the spirit high.
A crucial 1-0 win over hosts Cote d’Ivoire, fuelled by Life Beer’s refreshing spirit, ignited the nation’s passion. A narrow victory against Guinea-Bissau, where Zagg’s energy undoubtedly played a role, solidified their determination.
The crucial knockout stages saw the Eagles soar. Ademola Lookman a true Omoluabi indeed ignited the cheers across the Goldberg-sponsored viewing centres with his brace in the 2-0 victory over Cameroon’s Indomitable Lions. The Atalanta attacking midfielder again was the hero of the night in the quarter final as he latched on a Moses Simon cross from the left flank to sink ambitious Angola.
And now, with possibly 180 minutes (semi and final matches) separating Super Eagles from their AFCON dream, the entire nation stands united behind them, fuelled by the golden touch of Goldberg, the refreshing spirit of Life Beer, and the energizing support of Zagg.
“The viewing centres are amazing,” exclaimed Mary Johnson, a Lagos fan enjoying the match at Carzima Hotel. “The atmosphere is electric, and the free Goldberg makes it even better!”
This sentiment is echoed across the nation, with fans united in their belief.
“We’re proud to be part of this national movement,” said Head of Marketing Communications, Nigerian Breweries Plc, Sandra Amachree.
“Seeing Nigerians come together, united by their love for the Super Eagles, is truly inspiring.
“It’s more than just sponsoring a team,” she added. “We’re creating a shared experience, a sense of community that transcends boundaries.”
The combined efforts of these brands have created a powerful narrative of unity and support.
The shared passion for the Super Eagles has fostered a sense of community, fuelled by the brands’ commitment to the team and its fans.
As the Super Eagles stand poised to rewrite history, one thing is certain: Nigerians will be solidly behind them, fuelled by the golden touch of Goldberg, the refreshing spirit of Life Beer, and the energizing support of Zagg.
