Firm Strengthens Footprint in Nigeria, Appoints Local Partner


World leader in microphones, Shure Incorporated has announced a partnership with Showgear Limited, a retail player in audio-visual products in Nigeria, to strengthen its footprint in the country.
This development would enable consumers get easy access to the company’s original products and after-sales services .
According to the company, the move was expected to checkmate counterfeits and shore up its market leadership in Africa’s largest economy.
Speaking further on the deal, CEO of Showgear Limited, Deola Akinyemi expressed delight at the collaboration which he said would be beneficial to both companies and consumers alike.
“We are delighted to partner with Shure Incorporated, a leading and respected global audio brand. This partnership is dear to our vision as it makes it possible for Nigerians to have access to our partner’s products without the fear of possibly purchasing a fake product.
“Our sales associates are trained engineers, so buyers can be rest assured of informed advice when making a purchase decision and premium after-sales support.”
Shure has a rich history of success spanning almost ten decades, during which it has built a global brand reputation defined by a continuous commitment to Total Quality, and to enabling sounds that engage, energise and inspire audiences.
The rich history also extends to Nigeria, where the brand has over the years become a staple for discerning sound producers and enthusiasts.