Casers Identifies Trust as Bedrock of Agency-Clients Relationship

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By Raheem Akingbolu

Top creative group, Casers has  said that the company’s achievement in the last three decades  was made possible by its trade partners, especially clients who put their trust in the agency.  

Speaking on the growth and successes of the group, while hosting clients, partners and industry players to a grand dinner and exhibition in Lagos, Casers Chairman, Enyi Odigbo lauded clients and partners for contributing immensely to the remarkable feat.

He said: “We are here to celebrate 30 years of influencing choices. This remarkable journey has been made possible by brands, businesses, family and friends. With your support, we’ve influenced thousands of choices. The successes of the group have been made possible by the Casers people. With people at the centre of our corporate philosophy, we have grown to become a leading creative group in Nigeria, West and Central Africa.”

According to him, in the first 30 years of its existence, Casers Group has grown to become one of Africa’s leading Integrated Marketing Communication companies with business interests in Nigeria, Benin, Cameroun, Congo Brazaville, Cote d’Ivoire, Ghana, Guinea Bissau, Guinea Conakry and Liberia.

“The group has benefited immensely from affiliations and relationships with DDB Worldwide and OMNICOM Group.  We are  prepared for the future that will be shaped by technology and creative talents.

“We are well positioned for the next 30 years of adding value to brands and businesses with creative solutions in the midst of significant changes in our world. We are set to witness more significant changes over the next 30 years triggered by explosive developments that are already in place all around us. Machines will match and surpass human intelligence. The world will become more predictable than ever,” he added.

Meanwhile, winners in the Influence Contest, a platform used to elicit creative descriptions of the term, Influence in audio, visual arts, creative writing and others were also honoured and rewarded with cash prizes at the event.

Twelve winners, three for each category, selected carefully by the contest’s judges- Babatunde Sule, Kelechi Amadi-Obi, Michael Epacka and Osa Okunkpolor- were unveiled and presented with cash prizes at the event.

Overall winners in each category got $1500, while 1st and 2nd runners-up got $1000 and $500 respectively.

  A total of 30 youths, comprising  a few of the finalists selected from the contest, will also  participate in the maiden edition of the Creative Youth Challenge (CYC) boot camp scheduled for  this month.  

The top three winners will be rewarded with scholarships to study creative courses at universities within and outside Nigeria.     The Casers Group consist of  Magenta, a brand management and design company, Capital Media Limited, a media independent company, Activ8, a leading events and activation company, Nexus, an out of home company, DDB Lagos, a mega creative power house and BBDO, a global creative force.’’