Sony Xperia Z
Launch of Sony Xperia Z
Recently, Sony Mobile Communications, one of the frontline mobile phone device makers, stunned phone lovers in Nigeria, when it launched its water resistant and flagship Android smartphone, the Xperia Z into the Nigerian market.
The multi-faceted phone was unveiled at Lagos Oriental Hotel, in the presence of top officials from Sony Mobile. The Nigerian launch is the second after the Dubai launch of the products last month in the United Arab Emirate.
According to Sony Mobile officials, the phone was launched in Nigeria because the country’s market was tipped as the hub of its mobile activities in Africa.
It is expected to use the Nigerian market as a base to establish presence in other targeted African markets.
Features of Xperia Z
The Xperia Z features the revolutionary one-touch function, which enables users to easily share music, photos and videos from their smartphone to an array of Near Field Communications (NFC) enabled Sony devices, including Stereo Bluetooth, Headset SBH20, Wireless Headset DR-BTN200M, and even connect to the remote control of a Bravia Television.
The new Xperia Z boasts a range of unparalleled features, including a 5” Full HD 1080p Reality Display, Snapdragon S4 Pro quad-core processor, the Mobile BRAVIA Engine 2 and a 13 megapixel fast-capture camera. Offering the ‘best of Sony in a smartphone’, the device uses advanced technology from Sony’s entire range of multimedia products
The company’s Marketing Manager Africa, Younes Cherkaoui, at the launch declared that “the Xperia Z is a game-changer in smartphone technology. It has generated a great deal of excitement internationally since its official launch at the CES in Las Vegas. We anticipate the ultimate range of rich user experiences offered on this stellar model from the Xperia range to increase the momentum several times over in key African markets and Nigeria is one of these key markets.”
Xperia Z’s razor sharp Reality Display, powered by Mobile BRAVIA Engine 2, brings Sony’s long-standing TV expertise to the smartphone and delivers an immersive viewing experience with super brightness and clarity. The smartphone shares capabilities with Sony digital cameras and features Exmor RS for mobile, the world's first image sensor with High Dynamic Range (HDR) video recording for smartphones.
Xperia Z also includes Battery STAMINA Mode that can improve standby duration by four times or more by automatically shutting down battery-draining apps whenever the screen is off and restoring them when the screen is on.
The device uses advanced technology from Sony's range of multimedia products.
The Unique Water-resistant Xperia Z
One unique feature of the smartphone is that it has water resistance, such that photographs and videos could be taken in water at a distance of one metre below water level. The phone could be in water and still respond to incoming calls. While in one metre deep water, the phone could still ring out and its user could still receive calls with Bluetooth device while the phone is still in water.
Although the phone can receive incoming calls while in water, the user can only perform such function, using the Bluetooth device that must be outside water. The receiver button of the phone must not be pressed while still in water, since water could find its way into the inner parts of the phone, when the button is depressed. However, users can receive clear calls using the Bluetooth device, while the phone is still in one metre deep water. What it means is that the Sony Xperia smartphone could still be functional, if dropped into water or if it comes under the rain.
The Making of the Android Smartphone
For 10 years, Sony, a Japanese company entered into partnership with Ericsson to form the Sony- Ericsson brand, but last year, Sony bought the mobile arm of Sony-Ericsson to become a stand-alone mobile company known as Sony Mobile. Having formed a strong brand called the Sony Mobile, the company came up with its flagship Android smartphone called the Xperia Z. It was first launched in Dubai last month, and the next launch after Dubai, is Nigeria.
Choice of the Nigerian Market
Announcing the smartphone launch in Lagos, Cherkaoui said the Nigerian market remained huge in the African continent with a lot of growth potential for mobile phones, hence Nigeria became the second destination for its launch.
Sony Mobile Communications plan to use Nigeria a destination hub, from where it will service other African markets. It hoped to build a phone factory in Nigeria to further strengthen its African market penetration, after it must have had good grasp and better market share in the Nigerian market.
Four features distinguished Xperia Z from other smartphones, which include design, camera, social sharing and easy connectivity.
Speaking on its design, Cherkaoui said: "The phone comes with multi-faceted feature, where every face of the phone looks similar."
It has powerful camera that could take bright pictures in the dark, without applying the flash mechanism.
Cherkaoui explained that the smartphone would be targeting tech matured people who have taste for new mobile phone technology.
In the area of connectivity, the Xperia Z smartphone comes with inbuilt Near Field Communication (NFC), which allows easy navigation from one feature to another. The battery life remained durable with an inbuilt stamina mode that enables its battery to stay longer, with improved standby duration by four times, by automatically shutting down battery-draining apps whenever the screen is off and restoring them when the screen is on.
The Xperia Z has a revolutionary one-touch function, which enables users to easily share music, photos and videos. It has slim size of 7.9mm and tempered glass and anti-shatter film on the front and back that offers highest level of dust and water resistance.
The smartphone is available in various shops across Nigeria. It is highly durable with tempered glass and anti-shatter film on the front and back that also offers the highest level of dust and water resistance.
Available in black, purple and white, the Xperia Z will launch on Android 4.1 (Jelly Bean) and upgraded to 4.2 shortly after launch of the latest Android user experience.
Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets.
Through its Xperia Z Smartphone portfolio, Sony Mobile Communications delivers the best of Sony Technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences.
THIS WEEK ON GADGET
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