When Opportunity Beckoned For Consumers

30 Mar 2013

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It is not every time that electronics giant, Samsung bares it all—offering its consumers an opportunity to have an unfettered feel of its products range. For two days, the Ladi Kawali Hall of the Sheraton Hotel & Towers, Abuja played host to customers from all walks of life as the IT unit of Samsung Electronics West Africa organised an IT Retail Fair, last week, to showcase its latest star products in information technology (IT) hardware.

Officials of Samsung were on ground to educate consumers on the special features of Samsung IT products. There was also an experience centre with full product display. Consumers were allowed to experience the IT products first hand and directed to accredited brand shops where they could make purchases with 24 months warranty.
Visitors to the fair, apart from experiencing the Samsung IT products, were given Samsung souvenirs and educated on the advantages of the products on display.

Asked to comment on the fair, one of the enthusiastic visitors, Justice Umoru, remarked: “Samsung has really come a long way. I must confess that I used to think that they were only good in mobile phones and TVs. This is an eye opener. I like the sleek look of the laptops and the idea of the all-in-one PC. The fact that you can sync all the devices through the all-share cast function is also something innovative. I am really looking forward to owning one of my own.”
The fair initiative, according to the Product Manager, Mr. Chima Ezenwanne was to avail its Nigerian consumers of the latest innovations in office and business solutions.

The products, he said, were both user and environmentally friendly as they are very beautiful and convenient to use.  The main targeted consumers for the new technologies, he stressed, were governments, companies and educational institutions.
One of the star products on display and which turned out to be the cynosure of attraction was the Samsung Notebook Series 9, which is solar-powered.

Reputed as the thinnest notebook in the world, it is a dynamic ultra-thin, ultra-powerful laptop, “impossibly thin and impeccably crafted”. Designed in a range of 0.5 inches thick and weight of a mere 1.16 kilogrammes, despite its sleek design, it comes powered with an Intel core i7 processor.
The throng of visitors at the fair was held spellbound by its super-fast speed—it boots in 8.4 seconds, and has an HD+400 nit brightness display.

According to Ezenwanne, “this means that wherever you are, on the road, in the office, having a picnic, you can enjoy the sharpness of this powerful device without interference from ambient light.”
Ezenwanne described it as a must-have for people on the go, as its near weightlessness and design to make it pleasurable and potable to carry around.

“It gives a long battery life of up to fourteen hours duration.  It is also uploaded with learning software’s,” he said, adding that the idea behind the introduction of the product was to ensure that digital learning was brought to the rural communities with ease.

Samsung, he disclosed, is partnering to introduce the notebook in primary and secondary schools as well as tertiary institutions. The effort has already yielded fruit as Ekiti State has introduced the product in its schools. The Samsung ATIV Smart PC was also a revelation during the retail fair as many visitors to the stand showed strong admiration for the product.  It is a smart device that gives the user the power of a laptop portable computer and the freedom of a tablet.

A key strength of this device is its compatibility—meaning that you can easily do on this device whatever you already do on your existing computer.  It is a full-touch device running Microsoft windows 8 OS, implying that you can easily use your existing programmes such as Microsoft Office, Skype, Adobe Photo-shop, and plug into your existing company system without difficulty.

Weighing just only 744 grammes—much less than a bottle of water and similar in size to an A4 sheet of paper, Ezenwanne declares: “You can effortlessly from home to office use, as the keyboard is detachable and can be left behind when the user has to go on the road.”

Samsung ALL-in-One was equally another interesting range on display at the exhibition.  It gives the user the power that obtains in desktop computers, in terms of connectivity, storage, and memory expandability and screen size, without the clutter that comes with the desktops.  It comes with wireless version of the standard input device (mouse and keyboard) and in addition, responds to Touch, Voice and Gesture.

There was also the Samsung Colour Laser Printer, which is a laser multi-function printer with attributes to scan, print and photocopy.  It has an automatic document feeder, which makes scanning or copying multiple pages become a very simple task.  It comes with environmentally friendly features that make it ideal for personal, home office and small office users.

What is the motive behind the fair? “The aim of the fair is to show consumers that Samsung has a fantastic range of IT products. People have long associated the brand with innovative mobile phones. It is very funny that whenever Samsung is mentioned, the first thing that comes to peoples mind is the Galaxy range of smart phones. The Samsung brand is synonymous to innovative products. Our cutting edge technology spans across all our product range. We believe that Nigerians deserve to enjoy the same innovation from Samsung in the IT space.”  Folasade Oyelayo, another top official of Samsung sums up.

Tags: Nigeria, Featured, Business, Consumers

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