Virgin Atlantic plane
Virgin Atlantic has announced that it is increasing services to Cancun following unprecedented demand for travel to the destination.
Mr. Richard Branson’s airline has seen international visitors to Mexico increasing over the past few years with 2011 proving to be a record year with over 23 million international travellers. That figure was up two per cent on 2010 and nearly six per cent up on 2009. The destination has shown to be rising in popularity with Brits as UK travellers to Mexico increased by 11.6 per cent between 2010 to 2011.
The UK is one of the largest source of overseas visitors to Cancun and to date Virgin Atlantic has carried 17,000 passengers and is expected to carry over 75,000 passengers in the first year alone. With over 40,000 bookings taken prior to the first flight in June of this year and load factors of over 85 per cent, the Cancun service is one of the airline’s most successful new route launches in its history.
Virgin Atlantic’s Director of Commercial and Revenue Planning, Edmond Rose, said: “Cancun is performing extremely well for us and in fact, is one of our most successful launches ever. Transatlantic routes have always been at the core of Virgin Atlantic’s business and we are delighted to be able to show our commitment to Mexico and add the extra service.”
The airline launched its new direct route from London Gatwick to Cancun on June 12 and from April 4 2013 will be increasing the twice weekly service to three times a week.
Virgin Holidays, which launched its first-ever dedicated Mexico brochure to support the route when it first went on sale in 2010, has also experienced increased demand. The company reports that it has already sold over 80 per cent of its target for 2012, and is ahead of schedule for 2013.
Virgin Holidays Managing Director, Amanda Wills commented: “We knew Cancun would be a popular route for our customers so this extra flight is fantastic news. There is so much in the destination to appeal to UK holidaymakers and there’s no reason why the demand we’ve seen so far won’t grow even more.”
The airline looks forward to further route expansion with the launch of daily flights from London Heathrow to Mumbai set to commence on October 28, 2013. The new route will serve the UK and will also offer easy connections to cities in the US including New York, Boston, Chicago and Washington as part of Virgin Atlantic’s strategy to build a connecting network at London Heathrow