By Amaka Eze
UBA Plc has formally launched its new staff uniforms at its CEO Awards night in Lagos, weekend.
The uniforms which were designed and produced by Nigeria’s leading clothing company, Okunoren Twins Limited will soon be seen worn by the front desk staff at all UBA’s branches nationwide.
The partnership, according to industry watchers is expected to re-define corporate dress code in Nigeria and across the continent.
Though the suits were designed by the creative principals of Okunoren Twins themselves, they were produced by their sister company Industrial Tailoring & Company.
This is a groundbreaking partnership and a defining moment in the Nigerian clothing industry, which according to industry watchers is set to witness strong growth in the coming years as the private sector continues to show keen interest in the competence and creativity of indigenous clothing companies.
The Okunoren Twins which are known for providing bespoke suits to Nigeria’s super wealthy have recently delved into the retail and mass markets through their subsidiaries The Shirt Company and Industrial tailoring & Company respectively.
Their designs, according to fashion buffs, are the epitome of sophistication and style. For about a decade now, the Okunoren twins have brought glamour into the world of African fashion, winning the admiration of a host of A-list devotees and followers. The Okunoren Twins established their brand in May 2002 at the age of 19 and were inspirations to thousands of young men and women of their generation to go into the fashion industry.
Commenting on the new partnership, Head of Communications & Strategy at Industrial tailoring & Company, Kehinde Okunoren said, “Uniforms help an organisation convey very important and immeasurable messages to customers and the public”
He added, "It also gives employees a sense of pride and belonging hence this makes them even more dedicated to their roles, so I strongly believe this is a significant step by UBA to reaffirm its lead amongst financial brands in Nigeria”.
He added that UBA, Africa’s global bank would define the pace in corporate wears across African institutions as seen globally.
He said UBA understood the extended marketing mix that would take the image of banking in Nigeria to a whole new level in terms of appearance and service.