By Raheem Akingbolu
Only 10 per cent of blackberry users in Nigeria use their BB for office work, a study has shown. A FactBound Research report on blackberry usage showed that socialising and communication are the preferred options.
“19.6 per cent of users are engaged mainly in socialising and communication, while 15.3 per cent use their BB for research and education. Only 10 per cent use their blackberry phones for office work,” Manager, Consumer Insights, Femi Ayelehin, has revealed.
According to Ayelehin, the study also showed that among the 71 per cent of those who use Blackberry phones, 24.3 per cent said using Blackberry has influenced their lives in the area of information sharing, 21.8 per cent admitted it influenced their networking life, while 19.3 per cent said it has influenced their social status.
Findings also discovered that BBM/BIS is the most popular application used by 28.1 per cent of respondent, followed by Facebook with about 23.1 per cent, and then the Email application, used by 18.18 per cent, while about 12 per cent spend more time on Twitter.
Ayelehin further revealed that an average of one to three hours daily is spent on BB by 30.8 per cent of respondents, four to seven hours daily by 25.6 per cent, while 24.4 per cent spent an average of eight to 11 hours daily on their Blackberry phones.
More results from the survey showed that MTN had the highest number of Blackberry subscribers with 67.1 per cent of the respondents using the service, followed by Glo with 15.2 per cent, 11.4 per cent subscribe to the Airtel service, while Etisalat has the least, with only 6.3 per cent subscribing to its BB service.
In terms of the quality of Blackberry service in Nigeria, the study revealed that 58.2 per cent of Nigerians, age 15 and above judged it to be satisfactory, while 13.9 per cent said it’s unsatisfactory, and 21.5 per cent maintained a neutral position.
The survey also revealed that 30.4 per cent of those who don’t use Blackberry phones, said they have other phone brands that are as good as BlackBerry, while those that blamed it on the high cost of BlackBerry phones accounted for 23.9 per cent. However, 19.6 per cent simply admitted they didn’t need a Blackberry phone for now.
According to Ayelehin, “the high percentage of respondents who subscribe to Blackberry services may be attributed to high percentage of respondents who are employed, because they are economically empowered to acquire it. Data gathered revealed about 56 per cent of the respondents were employed (public or private), 20.2 per cent self-employed; while 11.9 per cent were students.”