As part of the activities put in place to better connect Nigerian consumers, StarTimes, one of the leading pay digital TV providers in Nigeria, has unveiled StarTimes M50 Mobile TV Phone and the launch of its free door-to-door service. The company has also unveiled its plans to invest N15billion and create 8,000 jobs in the market.
Its Mobile Director, Mr. Song Wei; said the new M50 Mobile TV Phone has better features of 3.2 resistive touch screens, QVGA resolution that brings a distinctive visual experience adding that the latest mobile TV phone comes with dual SIM for easy communication with two Networks.
According to Wei other features of the StarTimes M50 includes battery life with ultra-long standby time (1400 mah battery), and supports many exciting functions of MP3, FM radio, Multimedia, Bluetooth, Facebook, Opera mini and lots more all at an affordable price of 11,900 with 3months subscription.
Also, the Public Relations Manager Mr. Anetor Rete, said the M50 is a new way of offering StarTimes subscribers a new experience. He said subscribers could also watch the African Cup of Nations 2013 on M50 mobile TV phone. “You can also watch the African cup of nations and many more ultimate entertaining channels. The clear vivid Images and amazing smooth visual experience will help you enjoy stunning 12 Digital TV Channels to its fullest which includes Eurosport news, Aljazeera, BBC News, FOX, NTA24 (News, sport), Kungfu etc. This mobile service is only opened for those in Lagos and Abuja environs,” he said.
Meanwhile, in a step ahead of its competition, StarTimes affirms that as a caring brand with great aspiration of ensuring quality digital TV experience for its subscribers, it has provided a door-to-door after sales service
“This unveils the originality and selfless service of the brand as its major concern is not just to provide digital television experience, but also show care and give needed support to its users, the door-to-door after sales duties include; outdoor antennal installation to subscribers on purchase of the decoder, product usage, technical assistance and other services required to be delivered.”
At no extra charge, the door-to- door Service Supervisor, Mr Francis Ochokwunu, affirms, “on purchase of the decoder, the business hall managers or sales rep at our business outlets will find out and inform you if your location needs an outdoor antenna and contact the nearest Door to Door service agent whose contact will be pasted on your decoder as a sticker to help you with the Installation at no extra cost at all.
In Abuja, where a similar event recently took place, it was witnessed by Senate President, David Mark; Minister of Information, Labaran Maku; Charge d’Affair of the Chinese Embassy to Nigeria, Mr. He Meng, and other dignitaries were at the event.
At the event, Mr Pang noted that the mobile television launch was StarTimes’ way of helping subscribers keep up with their favourite programmes while on the move.
According to him, the signal of the mobile TV has been on trial since 2010 and has only recently been certified okay.
He said: “During the Africast in 2010, we already launched the mobile TV trial system in Abuja. With the maturity of the business model and the perfection of terminal products, right now we have officially launched the mobile TV system in Abuja and Lagos. This means the public can not only watch clear digital TV programmes on the TV set, but also with their handsets at anytime and anywhere.
“When the conditions are ready, the mobile TV system will be further expanded to other regions in Nigeria. We have various terminal products for mobile TV service, such as the dual-SIM card smart phones supporting TV function, the car TV with navigation system, MP4 which supports TV reception, radio and music playing. These products are of good quality but at affordable price. The content for the mobile TV service is also very colourful; we have the free mobile TV channel, but also the mobile pay TV bouquet which costs only 100 naira per month”
On StarTimes’ achievements since its foray into the pay TV business, Mr Pang said the company has revolutionised the pay TV industry in a very short period.
“In the past two years, with the vision of enabling every Nigerian household to afford digital TV, to watch digital TV and enjoy digital TV, NTA-STAR has already set up the DTT network in nine regions, including Abuja, Lagos, Kano, Ibadan, Port Harcourt, Benin, Kaduna, Onitsha and Asaba, offering clear and rich digital TV programmes to Nigerian people at affordable price and providing digital TV transmission service for national TV station and private TV stations.
“Up to now, we have invested near $100 million in this project, developing around 800,000 subscribers and hiring 700 local staff. We have created more than N1.3 billion of tax revenue for the country.