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Handlers of Smirnoff, from the stable of Guinness, has organised another edition of ‘Smirnoff Midnight Circus’ in Lagos, to capture the youth market.

At the event, the promoters of Smirnoff indicated their decision to bring the best in international entertainment and fun to consumers’ doorstep with the return of Smirnoff Midnight Circus. This year, Smirnoff is presenting an incredible series of party events including the 3D disco – a fusion of music, art and video and Illuminato – a party themed on ultra violet, neon, light and dark.

Speaking during the unveiling of the concepts to stakeholders and Smirnoff fans at an exclusive VIP party, Marketing Director, Guinness Nigeria, Austin Ufomba said “As always, Smirnoff brings the best in international nightlife to entertain its fans and with these themed events, we are once again pushing the boundaries of the party experience to ensure a night Nigerians will never forget.  When fans are looking to have fun and party, we want them to always choose to do so with Smirnoff.”

To further connect the youths, Smirnoff has also launched a new social media initiative. Therein is Smirnoff Party Central, which is an interactive page on Facebook for fans to engage with their favourite vodka. General Manager, Diageo Brands Nigeria, Felix Ewenmadu, added that the Smirnoff brand is all about connecting with people whether through great gatherings or through social media platforms.