SKODA Unleashes Another Model Offensive

13 Oct 2012

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Coming with a roomy interior, elegant body, clever solutions and modern technology, the SKODA Rapid, which made its world debut at the Paris Motor Show which ends tomorrow in France, is out to set new standards among compact saloons, writes OLAOLU OLUSINA

The European auto brand, SKODA, is, no doubt, continuing its international offensive. Its decision to unveil its new model, SKODA Rapid, at the on-going Paris Automobile Salon in France is a pointer to this. Making its world debut at the Paris Motor Show which ends tomorrow, the new compact saloon, expected to be delivered in Europe as from the end of this month, is, indeed, the first model to feature SKODA’s wholly new design.

Apparently underscoring SKODA’s growth  ambitions, the Rapid complements ŠKODA’s model palette between the smaller ŠKODA Fabia and the larger ŠKODA Octavia. SKODA Rapid’s extremely generous space offering is the benchmark in the segment as no other car in the segment offers as much knee and headroom and as large a boot volume (550 litres) as the new ŠKODA Rapid.

Described as ‘simply clever’  and an extremely flexible saloon with its boot featuring  estate-car qualities, the ŠKODA Rapid is the brand’s first series car to feature ŠKODA’s new design: attractive, modern, clear, precise and timelessly elegant.  At the centre of the car’s front is the new ŠKODA logo: a precisely executed winged arrow in chrome set on a black matte base and framed by a fine chrome line.

As in every ŠKODA, the subject of practicality has a special emphasis in the new ŠKODA Rapid. The new model features no less than 19 “simply clever” solutions. One example of a solution that is especially ingenious, is the ice scraper integrated in the fuel filler flap, providing the ice scraper with a fixed space in the car. No more cumbersome searches in winter. Other practical solutions include the reversible floor covering in the boot or practical holder underneath the driver’s seat for the warning vest that is mandatory in many places.

SKODA Chief Executive Officer, Winfried Vahland, is quite excited about the new model. “The ŠKODA Rapid is ŠKODA’s new class and it has a central importance for our 2018 growth strategy. We think that in the years ahead, the Rapid will become our largest volume model after the Octavia,” he said. “Our new model line sets standards among compact saloons and it is a ŠKODA in the best sense: roomy, elegant and affordable at the same time, a car for the whole family, with clever solutions, modern technology, high efficiency and the best price-value ratio.”

Tags: Nigeria, Featured, Business, SKODA Rapid

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