The popular Savana Apple Drink has made a comeback into the Nigerian markets with an official unveiling of the repackaged drink by Euro Global Foods and Distilleries Limited.
The company recently acquired the brand from its previous owner, Life Breweries Limited, Onitsha, in Anambra State.
Speaking on the re-introduction, Sales Director of the company, Mr. Felix Aighobahi, said the newly-introduced drink was amongst the first bottled apple drinks produced in Nigeria in the early nineties and that it was the travellers’ choice back then in Onitsha where it was rooted.
To this end, he stated that the new owners were excited at the opportunity to maintain its rich history, and looked forward to spreading the uniqueness of the drink and the fun associated with it across Nigeria.
The Savana Apple Drink now comes packaged in 50cl pet bottle for easy handling and mass appeal, away from the former 33cl glass bottle that it was known with. The company has however indicated that it plans to introduce more flavours of the product into the market in order to meet consumers’ needs while also diversifying the company’s line of products.
The Sales Director said his company would be working with its network of dealers and distributors to ensure that Savana Apple Drink is available across Nigeria. “We will also be having exciting activation campaigns across the country to enable us connect and reward our customers as we roll out more flavours of the drink,” he further stated.