Samsung Electronics West Africa has announced its first Ultra High Definition TV, with a ‘floating’ design which, according to the company, will revolutionise home cinema all over the world.
Housed within an easel-like frame that allows it to rotate freely and appear to float in mid-air, the 85-inch TV offers four times the pixels available on other Smart TVs in the market. The product was unveiled earlier this year by Samsung at the CES 2013 in Las Vegas, USA and will be available in Nigeria at the end of April.
Making the announcement at a press briefing in Lagos, Managing Director, Samsung Electronics West Africa, Mr. Brovo Kim, reiterated Samsung’s goal of creating new experiences for its consumers through its deep understanding of consumers’ lives and its relentless pursuit of discovery and innovation.
“At Samsung, our mission is to help people discover a world of possibilities. We aim to delight them, bringing not just what they expect, but what they have never dreamed is possible. Our new Ultra High Definition Smart TV is delivering on this commitment, re-inventing home entertainment and re-invigorating the consumer electronics market with seamless navigation and personalised user experience, all to create the ultimate lean back experience for our consumers,” he said.
Building on Samsung’s Smart TV platform leadership, the large screen, Ultra High Definition TV offers a blend of technology and craftsmanship to deliver greater detail, unmatched clarity and an immersive and vivid picture quality to viewers. The TV also provides an audio experience to match its screen size, with an array of 120-watt speakers seamlessly built into the frame of the television.
In addition, users can enjoy enhanced search, navigation and control features, with Samsung’s S-Recommendation with Voice Interaction technology, a personal guide to discovering new and preferred content on Samsung Smart TVs.
Using the new technology, viewers can ask the Smart TV for movie and television show suggestions or request films that feature specific actors. By analysing a user’s viewing history and the popularity and release dates of television programmes, S-Recommendation creates a personalised menu of on-air and app content for each viewer.
On his part, Director of Consumer Electronics, Samsung Electronics West Africa, Mr. Sunil Kumar, said “The advanced user experience available on our smartphones and tablets has been expanded to our Smart TVs, thanks to Samsung’s leadership in connectivity. Viewers can search and schedule content on a tablet, view content remotely and even mirror the Smart TV on a tablet to take the content with them around the home,” he explained.
At the briefing, Samsung announced the availability of its ‘Samsung for Enterprise’ (SaFE) programme, which according to the Head of the company's West Africa B2B Division, Mr. Ayo Adegboye, comprises security standards designed to help companies find mobile devices that are safe to use.
“SaFE is Samsung’s commitment to the B2B market. It’s a comprehensive suite of security standards, apps, on-device encryption, Voice Protocol Networks and mobile device management solutions. With the development of SaFE, Samsung is simplifying mobile device administration and removing concerns about the fragmentation of the Android platform,” he explained.
Samsung also seized the occasion to formally introduce its revolutionary convertible ATIV Smart PC to the media. According to Head of IT, Mrs. Folasade Oyelayo, Samsung ATIV Smart PC combines the power of a notebook with the convenience of a tablet media, making it the best ally of smart professionals who need to deliver results on the go.
According to Samsung‘s Head of Service, Mr. Raymond Olatokun, all Samsung products on offer to Nigerian consumers enjoy what he called ‘unequalled after sales support’ so long as they are purchased from authorised dealers in the country. He said Samsung was the first to introduce 24 months warranty for its line of products in Africa