The Rivers State government has announced the appointment of Mr. Christopher Olisa as Sole Administrator overseeing the operations of the recently established Rivers State Signage Agency.

Prior to his appointment, Olisa was an Associate Director at Mindshare Media Agency, a leading generalist Media consulting firm, part of the WPP Global network. His responsibility was to grow the Out-of-Home arm of the business, cutting across several blue chip clients. Olisa brings on board to this new responsibility over two decades experience in advertising and outdoor media practice in leading agencies.

A thorough-bred marketing communications and brand building expert, Olisa had during his years of practice in top rated advertising and outdoor media agencies such as Ogilvy Benson and Mather, Prima Garnet Ogilvy and Mediashare Nigeria, distinguished himself as a rare brand building expert and marketing communications strategist.

Industry watchers are excited at the prospects of his immense proficiency, ability and goodwill in regulating and bringing sanity to outdoor and signage practice in Rivers state.