By Amby Uneze
The official launch of a new introduced beef sausage roll called Fibi took place in Owerri recently as the promoter Rapido Foods, a division of Rapido Ventures Limited and Associated Bus Company (ABC) Transport, stated that the new food was introduced into the market to provide quality nutritious snack to Nigerians.
Introducing the product, which was described as food-in-best-ingredient, Director of the firm, Mrs. Ngozi Frank-Nneji, said that the product was invented after a long research into the market and came up with something that is all-inclusive in term of nutrition and quality.
According to her, Rapido Foods was established in the year 2011 for the purpose of investing in processed food production and agriculture, adding that the processed food production focuses on quality products meeting accepted international standards with hygienic production processes as priority.
“Today, Fibi is fast becoming a household name which will offer quick meal to Nigerians in sausage form”, she observed, stating that the company hired the best hands and professional in the industry.
Managing Director of Rapido Ventures Limited, Mr. Frank Nneji, said the burning factor in the establishment of Rapido Foods was also to provide employment to Nigerians, as over 250 additional direct chances had been provided by the company.
He contended that the Rapido Group, being the largest employer of labour in Imo State after government, had in its employ over 2,000 workforce.
Unveiling the product, the traditional ruler of Owerri, Eze Emmanuel Njemanze, described the product as a nutritious and delicious food having passed all the rigorous quality control measures subjected to it and having been produced in hygienic condition.
The monarch congratulated the company’s management for looking inwards instead of going to Lagos where all the competitors have as their base, and promised that Imo State and South east would ever remain grateful to the company.
“We are happy that this time around good food will be manufactured here in Imo State and distributed in all over the country and beyond”, he said.
The Economic Planning Commissioner in the state, Mr. Nick Opara-Ndudu, and the Secretary to the State Government, Prof. Anthony Anwuka, commended the company for heeding the clarion call by the state government for investors to come into the state to invest.
They called all other sons and daughters of the state and their friends to make use of the conducive investment opportunity created by the state government to invest therein.