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Promasidor Begins New Loya Milk Promo

04 Feb 2013

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Promasidor Nigeria Limited

Raheem Akingbolu

Handlers of Loya Milk, from the stable of Promasidor Nigeria Limited, have launched a new consumers’ promo tagged ‘It’s what’s Inside that Matters.’ The new promo, which will run from February to May, was unveiled at a media briefing in Lagos. 

Speaking at the event, Commercial Director of Promasidor Nigeria, Mr. Kachi Onubogu, stated that the promo was a way of rewarding loyal consumers of the brand.

“Our new promo has been designed to reward our loyal consumers who have brought us thus far. Today, we are unveiling another fantastic activity to reward and excite our consumers all over Nigeria as we give out millions of cash and 12 brand new cars over the space of four months from February 1 to May 31.”

Explaining the promo mechanics, Onubogu said there would be no draws; all the prizes will be won instantly.

“Our lucky consumers have to look inside any Loya 400g or 900g promotional pack to find their coupon or sticker with a unique code. It could be an instant cash prize of N1,000; N2,000; N10, 000; or N20,000, which can be redeemed at any branch of Zenith Bank nationwide. It could also be the star prize of a brand new car. We will be giving out three brand new cars (Hyundai i10AT) every month to lucky consumers redeemable here in our office.”

In his welcome address, Managing Director, Promasidor Nigeria Ltd, Chief Keith Richards, said Loya Milk has risen to be one of Nigeria’s fastest growing brands.

“Since its re-launch in 2010, Loya Milk has gained the hearts of its target audience and has risen to be Nigeria’s fastest growing brand. This has been made possible by the immense support we receive from our media and trade partners. For this, I extend our unreserved gratitude. Our story of success cannot be complete without mentioning our passionate and loyal consumers who have stayed with the Loya Milk Brand despite choices available to them. That is why in Promasidor Nigeria, we always find a creative way to reward our customers and consumers for their patronage and loyalty,” he said.

Tags: Nigeria, Featured, Business, Promasidor Nigeria Limited

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