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P&G Partners Dental Association to Promote Oral Health

20 Nov 2012

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Crusoe Osagie
As part of fulfilling its purpose of  promoting oral health in Nigeria, Procter and Gamble, through its dental product Oral-B is partnering the Nigerian Dental Association at a three-day conference, holding in Lagos. The theme is ‘Non communicable diseases, the dentist and Dentinal Hypersensitivity’.


Launched in Nigeria in 2011, Oral B toothpaste is a leading oral Care product present in several key countries of the world. Its new toothpaste- Oral B Pro Health All- Round protection has become the toast of many consumers and dental professionals. It is the first and only toothpaste that combines two powerful ingredients, stannous fluoride & Polychelation technology for- Healthier, Stronger teeth in 1 -week.


Additionally, Oral-B Pro-Health All-Round protection is a multi-specialist toothpaste that provides several benefits in the 8 areas that dentists check the most. It goes beyond preventing caries and strengthening the enamel to reducing hypersensitivity, being anti plaque and improving gum health. Also, the Oral B toothbrushes such as Pro- Expert are widely available in several stores today. Also, Oral-B Pro Health All Round Protection is endorsed by the Nigerian and Ghanaian Dental associations.


Speaking at the conference, Brand Manager of Oral-B & Pampers for P&G Nigeria, Mr. Cletus Onyebuoha, said, ‘’P&G will continue to support NDA in the quest for ‘optimal oral health in Nigeria’ because that vision is in line with P&G’s purpose of ‘touching and improving lives’.


He added that “it is this Purpose that has inspired P&G to provide dental professionals with helpful education tools such as dentalcare.com, provide Nigerians of different social classes FREE access to routine dental check up and consultancy through the Oral B Mobile Dental Clinic and introduced in Nigeria the most advanced toothpaste and manual toothbrush technology in Oral B Pro-Health All-Round Protection toothpaste and Oral B Pro-Expert toothbrush.’’


The President of the Nigeria Dental Association, Dr. Femi Orebanjo; speaking on the presence of Oral B as a first time participant at the NDA conference shared that the NDA was pleased by the support and interest P&G had shown in the promotion of Oral health since 2011 when the Oral B regimen was fully launched  in Nigeria. 


Speaking on the Oral-B product he stated that “Oral B Pro-Health with Stannous flouride is a product they believe in” He also commented on the increase in awareness of Oral health since the brand was launched in Nigeria in 2011.


Head of External Relations, P&G Nigeria, Mrs. Temitope Iluyemi, commenting on the partnership with the NDA, stated that P&G’s purpose is to touch and improve the lives of more consumers in more parts of the world more completely. ‘This partnership was a reflection of P&G’s commitment to the Oral Health of Nigerians as a means of helping to touch and improve their lives’.


According to her P&G invests billions of dollars in research and development annually in order to innovate to produce world class products that meet the needs and budgets of her consumers worldwide. Commenting further, she shared that P&G is committed to bring world-class standards to Nigeria, to raise consumer satisfaction and market standards with high quality products.


One of the dentists present at the conference, Mrs. Funmilayo Emeka, of Odontoville Dental Clinics, a foremost dental clinic in Lagos, revealed that she has been using the Oral B range of products since its launch and recommends it to her patients regularly. She also expressed that she was impressed with the results she had seen since she began continuous use of the Oral B Pro Health All round protection tooth paste.


Other dentists and consumers vouched their support for the brand and shared their positive brand experiences as they took a visit to the experiential Oral-B brushing centre and had free checkups at the Oral-B mobile dental van.

Tags: Business, Nigeria, Featured, Oral Health

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