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Omotoye Benson: Sponsorship Is Key In Entertainment

19 Jan 2013

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Motbensonz Solutions, a brands and project solution company plays big in entertainment events in Lagos and so does its CEO, Omotoye Benson in the showbiz industry. Benson’s outfit has its forte in staging big shows for popular brands. He spoke to LANRE ODUKOYA about his 10-year old business and family

What does MotBensonz Solutions do primarily?

Motbensonz is a brand and project solutions company.   We basically run promotional activations for brands, produce flawless events and also act as sponsorship and endorsement agents.

How long has the company been in business?

We have been in this business for almost a decade.

What are some of the major brands you work for?

We have several brands that we work for. But the major ones are; Top Tea, Onga, Loya Milk, Guinness, ReelRadio and Skrohl, year in year out. Let’s start from Valentine Tea Fiesta. This year marks the 3rd edition. It started in 2011, DJ Jimmy Jatt was on the wheel of steel at the avenue for lovers to come together during the Val season and renew commitments in an atmosphere with the perfect ambience of pleasant sights and sounds. The project has always enjoyed Top Tea as the exclusive sponsor as we also promote tea consumption because of its health benefits and lovers can enjoy different flavours of ice tea just right there. Beat of Lagos was created in 2009, but it took us two years to properly fine-tune and identify a unique synergy with the Beat FM brand. We have a smooth working partnership and ensured two successful concerts in 2011 and 2012 and our latest brainchild, the Mainland Music Festival came to life as a result of our quest to provide residents of the Lagos mainland a true Christmas experience and the event enjoyed partnership from Achievers Entertainment and premium sponsorship from Guinness VIP.  We go the extra mile in all our events to ensure that the crowd gets their money’s worth.

What explains your fascination to brands activation and entertainment?

For me, Showbiz and brands activation are part of my daily life because I’ve always been in business for as I was in secondary school. Then each time we had school functions, I was always the one who would be at the forefront of fund soliciting to ensure that our shows didn’t logistics problem and make it flawless.

How well has the business paid off?

I can tell you that it’s not all for money. Fulfillment and that quest for excellence will soon make money start running after you and not the other way round. For showbiz, it’s an industry where you have to be patient enough to sow seeds and wait for them to germinate making it not entirely lucrative at the initial stage till your work can speak for you and attract corporate sponsorship.

What are you working on this year?

The 3rd Edition of Valentine Tea Fiesta is around the corner. This year’s plans have started as we intend raising the bar by creating a lovers’ city come February 15 at the Banilux Event Centre, Yaba-Lagos. We would also be giving an all expense paid weekend trip to 2 couples plus numerous souvenirs. We also have a pre-concert show in UNILAG on Vals’ Day all courtesy Top Tea.

Has it been easy transforming a small business to a big brand?

The biggest of them all has always been funding. But we thank God for giving us clients who believe in us. Every other thing is but a spring board and not a challenge in the traditional sense of the word.

What’s your projection for the business in five years?

As a matter of fact, five years is too long. In five years, we would have been most sought after one-stop entertainment solutions brand.

Tell us a bit more about yourself

I’m married with kid. I have a Diploma in Marketing from O.A.U, and studied Business Administration at the University of Lagos. I’m just like every other guy next door who sets a goal and starts to pursue it.

Tags: Entertainment

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