Oluyinka Oluwakuse: Going Digital with Lagos

04 Nov 2012

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Etisalat CEO

He was initially perceived by the society as a fine art photographer. Olayinka Oluwakuse is actually a young lad of many parts. His restless nature took him to Ladoke Akintola University of Technology where he was studying medicine but walked out in year four to pursue his passion in the art. He held his first exhibition in 2008, the success story from that art exhibition paved the way for his continuing success. Walking towards this reporter at our meeting point at the NIIA, Victoria Island Lagos, you could still feel his passion in his chosen field. And as he opened his ipad to showcase his new foray in the world of publishing, you mavel at his creativity.

“Primarily, I started as a fine art photographer and had my first photo exhibition four years ago, a kind of visual reply to an online article on 101 reasons not to visit Lagos. We had various beautiful photographs of Lagos. We later visited Makoko and got another side of Lagos which I titled “Portrait of Poverty. The idea later grew to magazine publication which we published for quite some time.” Having satisfied his curiosity, Oluwakuse launched Nigeria’s first ipad magazine, Island Diary Lagos which has hit the apple store.

Island Diary Lagos is a 360 degree strategy turnaround in the publishing business and commitment to serve and add value to small businesses which he primarily caters to and to globally brand big businesses which partner with it.

Now available as a download from the exclusive Apple Newsstand as an App Magazine, Island Diary Lagos will feature a mixture of text, video, photos, and other interactive content. “We promise a product that blends “the best of journalism with the best of contemporary technology.”

Throwing more light on what the magazine entails, Oluwakuse said, the app called “LAGOS” opens to a carousel view of the fortnight’s Lagos top news stories, not unlike the cover flow view that’s now a staple of the Mac operating system. Readers can flip through the carousel with a swipe of the finger; tapping on a story brings up its content. A shuffle button brings up stories at random.

Updates will be delivered weekly till next edition.” Different sections include fashion, news/editorial, gossip, opinion, arts & life, and society parties reportage--and, for an app geared toward a digitally savvy audience.  We will be delivering sophisticated design, stunning photographs and video, typography that’s sharper than any print publication, and rich, colorful full-screen ads that are far away from the maddening crowds of banner ads, pop-ups, and drop-downs. 

The magazine also promises to bring forward its unique selling points from its print editions which are storytelling, engagement and community. And since engagement is a big part of everything we do, stories can be shared by Facebook, Twitter, and Pinterest, and they end with a comment bubble: Once you tap it, you can continue the conversation.

Tags: Life and Style, Life, Featured

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