Former APCON Chairman, Dr. May Nzeribe
Former Chairman of the Advertising Practitioners’ Council of Nigeria (APCON), Dr. May Nzeribe, is dead.
According to a statement issued in Lagos by the Chairman of APCON, Mr. Lolu Akinwumi, said Nzeribe, who died in India Monday of an undisclosed ailment, was one of the first set of Nigerians who brought glamour and professionalism to advertising profession.
He served as the third Chairman of the APCON Council from 2004 to 2007.
Reacting to his death, another former APCON Chairman, Mr. Chris Doghuje, said his death was a blow to the industry because of the various roles he had played in the past.
“Dr. Nzerebe will be greatly missed because of his contribution to the growth of advertising. Aside the fact that he was a past chairman, he was a good counsellor to APCON board and a promoter of professionalism,” he said.
Before venturing into advertising business, he was in the Biafran Army, where as a major, he served as the Aide-de-Camp (ADC) to Biafran leader, Col. Emeka Odumegwu-Ojukwu.
He established and managed Sunrise D’Arcy, an ad agency until his passage.
As part of his contribution to effective and practice, he authored a number of books and articles.
His last published book was “Advertising Ethics and Regulation in Nigeria: The Challenges.”
Nzeribe served on the International Advertising Association, World Board of Directors and was a member of IAA’s Professional Development Group.
He was president of IAA Nigeria Chapter, three-time president of the Association of Advertising Practitioners of Nigeria (now Association of Advertising Agencies of Nigeria; chairman of Nigeria’s Advertising Standards Panel.
He was the only Black African recipient of the IAA’s Medal of Merit, an honour with which he was bestowed in 2000 in London.
The late advertising practitioner had a distinguished advertising career, and devoted a large portion of his working life to assisting in internalising practice standards.
He had, at various times, served the advertising industry in Nigeria and globally contributing to promoting an enabling environment for adequate consumer protection.