New TV Campaign for ‘Mouka My Comfort Zone’

17 Oct 2012

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Mouka Foam

  Raheem Akingbolu

To reinstate its mission of adding comfort to lives and staying connected with her stakeholders, leading manufacturer of mattresses and other polyurethane products, Mouka Limited has introduced a new TV Commercial for ‘Mouka My Comfort Zone’ for customers delight.

The concept of the 45 seconds TVC, which is deployed in English and Yoruba languages for now, is built around Mouka as a brand that provides comfort throughout the critical life stages of an individual.

Speaking on the TVC, the Head of Commercial in the company, Mr. Jude Abonu, stated that the essence of the commercial for Mouka Limited is to remain connected with her stakeholders. According to him, “Connecting with the people is at the heart of a listening company and it is this consumer engagement that fuels our innovative culture”.

Abonu added that comfort is an inextricable part of people’s everyday life regardless of socio-economic class, pointing out that the television commercial is aimed at positioning the product as a provider of comfort.

The concept is built around the brand as a brand that provides comfort throughout the critical life stages of an individual and the name of the campaign derives from Mouka’s central promise of adding comfort to life. Other objectives of the campaign include driving preference for it across the country, sustaining top of mind awareness in key markets in the country and increase its brand equity.

The TV Campaign is targeted at families within all income brackets and is shown in numerous Television stations across the country.
The TV Commercial is one of the ways the product stays connected with her stakeholder as the company’s positive impact on people and the environment continue to grow through its various corporate and institutional efforts.

Tags: Nigeria, Featured, Business, TV Campaign, MOUKA

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